Saturday December 7, 2013
I think I should get out of the business of ecommerce, and instead turn into a psychic. If you are wondering what has gotten into me, well, for three years in a row I have managed to guess the Cyber Monday sales figure with increasing accuracy.
This Monday morning I decided to hazard a guess for sales on that day. I say "hazard" as there really is an element of crystal ball gazing. But it is not a random guess. Cyber Monday sales do not exist in an economic vacuum. Based on the sense I got from industry, I predicted sales of $1.7 billion, and the actual number ended up at $1.735 billion, representing 98% accuracy.
Frankly, I am not looking forward to beating this next year. Once you are at 98%, there is very little room left.
Monday December 2, 2013
Ok, now I am getting nervous. It's time to make my annual Cyber Monday sales prediction.
As you can imagine, I have been in a pretty self-congratulatory mood. But now it is time to predict this year's number. I am going with $1.7 billion. Let's see how that pans out.
Note this only includes online desktop US retail spends, and excludes travel, auction, and large corporate purchases. Like the last time around, I will be back -- either to gloat or to eat humble pie.
Saturday November 30, 2013
Immediately after I wrote the affiliate marketing blogpost yesterday, two people contacted me -- one called me up and the other emailed me. Both were of the opinion that they liked my thoughts, but found them incomplete. They almost demanded that I cover some more areas of affiliate marketing by ecommerce vendors. As a writer that pleases me immensely. So, I went ahead and wrote up a few more articles:
Friday November 29, 2013
Are discussions about affiliate marketing in season right now? For some reason, I am coming across several ecommerce business owners who want to discuss their experiences with affiliates. Often these experiences are not positive. Then of course there are those have not yet ventured into ecommerce marketing, but would like to. These discussions have encouraged me to increase the amount of affiliate marketing content I have on this website. Here are four of my latest pieces: