I am happy to unleash four more articles upon you. As you can see I am in the mood for (uncalled for?) drama. But how can I help it? There is so much going on in the world of ecommerce that I have run hard to remain at the same place. And that gets me all excited.
Without much more ado, let me introduce you to my articles:
First off, I decided to share my points of view on raising money for your ecommerce business. This article address the "when" and "how much" of fundraising. Remaining within the realm of ecommerce economics, I also want to talk about cost control in ecommerce businesses.
If you want to take a break from financial topics, why not read about the one basic human instinct that explains why social media is a powerful tool for ecommerce marketing?
And on an absolutely unrelated note, I am no longer able to control my urge to comment on the flood of new domain name extensions in the market, and their implications for new ecommerce websites.
What I most love about ecommerce is the fact that it is ever changing. Though this constant state of flux could be disconcerting to some, I love the vibrancy that it leads to. Today I am happy to unveil four articles that will make a case for the positive evolution of ecommerce.
First up is an article I wrote about effective email marketing to gain new customers. As online marketing becomes more data-centric, we see new approaches taking birth. This article talks about one of them.
Second, I want to introduce you to B2B2C ecommerce. It has the traits of both: B2B ecommerce and B2C ecommerce.
Third, I want to suggest a fantastic go-to-market idea (even if I say so myself) based on customer video testimonials.
Finally, I would like to take this opportunity to announce the death of ecommerce SEO.
Whenever a writeup claims to reveal secrets, more often than not it does no such thing. That's probably true here too. I recently wrote an article with 7 basic principles to keep in mind to scale up an ecommerce business. Frankly, even if you followed these principles, there is no guarantee of success. So think of these principles as necessary, but not sufficient, conditions for scaling up an ecommerce business.
Given that I am an angel investor as well as an ecommerce "expert," several of my colleagues ask me why I have not yet focussed on an writing about the angel investor's perspective of ecommerce startups. Let me set that right today by unveiling three new articles:
To begin with, I have to tell you that there is no such thing as a "formula" in any area of business -- arguably there is no formula in life, in general. But without getting distracted by the philosophical undertones of that statement, I must announce that I just completed an article titled, The Founding Team Is the Secret Sauce for Ecommerce Success. In this article I mention, and make the case, for the basic three skill sets that must be available in any ecommerce founding team.
If you want to grow your ecommerce business, then you need money.
This money should ideally come from customers, which leads me to write an article that will help you attract large numbers of customers using Facebook: 6 Golden Rules for the Facebook Page of Your Ecommerce Business.
And if you are the kind of business that needs to raise investor's money, then here is an article that you will find interesting: Attracting Investors to Your Ecommerce Business
When I sign up at an ecommerce website, I shudder to think of the deluge of spam I will have to deal with. Few customers can tolerate the Tsunami of promotional messages that ecommerce websites send them. Today I wrote an article about ecommerce spam. The article examines the reasons of this spam, as well as explains why this spam is bad for everyone.
It was not too long ago that I presented four book reviews to you. Here are four more. After this lot, I will take a break from bringing more book reviews to you and will focus on presenting you with opinion pieces on running an ecommerce business. So savor these book reviews for now.
The first one is: Pro PayPal E-Commerce. If you want to integrate PayPal payments into your website, then this book is a must read. It takes the information that the PayPal website provides and presents it to you in a palatable form -- with a large number of code snippets.
Then there is the book: Designing Search: UX Strategies for Ecommerce, that focuses on designing search for ecommerce websites. Following that is: Ecommerce Economics, which is a textbook that helps you understand the economic basis and outlook for the ecommerce industry.
Finally, there is the tiny, almost microscopic ebooklet: How To Set Up & Market Your E-Commerce Site, which I have reviewed primarily to show that at the small end of the ecommerce industry, setting up a business is not all that difficult.
I really hope that you are not the kind the falls into the trap of headlines such as these. Keep in mind the adage that, "if it seems too good to be true, it probably is."
I am prompted to write this post based on a recent press release by the Federal Trade Commission. Apparently there were all these deceptive work-from-home coaching programs that would teach you how to set up ecommerce businesses, and make pots of money.
It is good that this scam was halted, but there will be more. We will always have people who gain from the naiveté of others who think that ecommerce is a get rich quick opportunity.
Did you read my review of those 4 ecommerce books that I recommended in my previous blog post? Here are 4 more to add to that list:
First there is one more book that sounds like it came out of the get-rich-quick factory. It is No Money Down Internet Business by John Lagoudakis. Though the author has a strong record as an affiliate marketer, the book does not do anything for me.
Then there is the highly engaging, How I Made My First Million. The title makes its contents pretty obvious. But the lessons for ecommerce professionals might not be equally obvious.
The third book I am presenting to you is Passive Income for Life by Eric Michael. If you haven't read this book, your first reaction to the title would probably be a groan. That is how I reacted too. But I was pleasantly surprised to find a nice how-to guide about an ecommerce business plan that involves sourcing ultra low priced used goods and selling them on the Amazon marketplace.
Finally, let me close this list with the law text book The Legal Environment Today by Roger LeRoy Miller and Frank B Cross. Though this is an MBA-level textbook, I find that it contains a lot of useful information that every business owner should know; ecommerce business owners being no exception.
So that is the reading list for this time.