Recently, I have been actively promoting social media for ecommerce marketing and communication.
When people think "social media," they usually think of Facebook and Twitter before any other. And for good reason. These two social sites have far more active users than any other. But if you have limited bandwidth, should you choose Facebook or Twitter for your ecommerce business?
And if your answer is Facebook, here are some tips on succeeding with Facebook.
Regardless of which social platform you choose, do not fall for the false promise of social media automation. Automation has its place, but cannot substitute for active manual participation.