This month, I am going to help you come up with a social strategy for your ecommerce website. That is what prompts me to write articles on how to use Twitter for ecommerce, and why to use Twitter for ecommerce.
Of course, there is more to social commerce than merely Twitter, or for that matter any one specific social platform. So why not read an article about several social media platforms to come up with an appropriate plan of action for your social foray.
One thing that always helps is to look at success stories and use them as role models. On that note, I think that what Zappos and Target have done on Facebook is commendable. Of course, not every example is a good example. We all remember what happened in 2009 with the disgusting Dominos Pizza video on YouTube. But there is silver lining to that tale too, as Dominos Pizza eventually got pretty good in its social presence.