Twitter Helps Ecommerce, but it Is Not the Holy Grail

The two articles I wrote about using Twitter for ecommerce received an enthusiastic response from you. That got me thinking: surely I do not want to portray Twitter as the elixir to ecommerce, i.e., it would be wrong to accidentally convey that anything you do on Twitter will yield fruit in terms of ecommerce profits. So, here is an article to balance the equation: How Not to Use Twitter for Ecommerce.