Electronic Commerce : A Beginners Guide

Electronic Commerce seems to be everywhere these days. It's nearly impossible to open a newspaper or magazine without coming across an article about how Electronic Commerce is going to change all our lives. Businesses of all sizes are bombarded with adverts that seem to imply that any company not investing in E-commerce will be left behind. 

The problem for many small businesses is that while they appreciate the potential of doing business on the Net, it is difficult to determine the best way to start off. In this feature I'll highlight resources on the web that will be of use to companies, of all sizes, that are about to take their first steps in Electronic Commerce.

Essentially, doing business on the Web can be broken down into five main requirements. 

On-Line StoreThe obvious requirement is an on-line store, or commerce-enabled Web site where goods or services can be described and selected. 

Payment ProcessingWhile it is possible to run an on-line store without accepting on-line payments, this is cumbersome and rarely successful. Accepting on-line payments is therefore essential - and at the moment this means credit cards. 

Shipping/Order FulfillmentOK, so you've made your sale and now you've got to deliver the goods. Just package them up and ship them off. Easy - except what happens if you get dozens or hundreds of orders a day? 

Customer ServiceSupport, Complaints, Returns - the biggest complaint about E-Commerce is the poor level of customer service in the event of problems. 

PromotionThe big one! Even if you do everything else right, without successful promotion your on-line business will fail