Search Engine Optimization for Ecommerce Websites
SEO vs. SEM
SEO is a long-term approach, and suffers from lack of measurability. But successful SEO trumps approaches like PPC any day.
Ecommerce SEO is a strange animal. The unique characteristics of an ecommerce website make it tough to optimize it for search engines.
SEO for Ecommerce
Search engine optimization is not a black art practiced by dodgy marketers. It is a legitimate set of best practices that can get a lot of traffic to ecommerce websites.
Search engines recognize that ecommerce websites are special. So they have provided us with the canonical tag to solve one of our common problems.
Make your ecommerce website engaging and compelling. Do not try to repeat keywords with the hope of rising in search engine rankings.
Ppeople and search engines read your webpages. Make sure that both of them like what they read.
Link Building Strategies
To some link building is voodoo, to others it is a "black hat" practice. But that is not a healthy perspective for ecommerce websites to take. Learn about using link building as an essential component of your ecommerce marketing strategy.
What Is Link Building?
As search engines get smarter, link building is not just about quantity. Other factors such as quality and theme play an important role in link building.
Latent Semantic Indexing
Latent Semantic Indexing sounds like an undecipherable technological term. But gaining from this technology is pretty much common sense for ecommerce businesses.