Marketing for Ecommerce Businesses

Marketing strategies need to follow rigorous Math. This article is about computing your PPC breakeven and profitability.

Behavioral targeting is as old as the Internet. But recent advances make it one of the most potent marketing strategies.

The ultimate weapon in an ecommerce merchant's arsenal would be: intimate knowledge about the customer. Clickstream data analysis promises to be help the ecommerce professional develop that weapon.

Learn techniques to increase online sales and leverage social media to market your site.

Ecommerce Business Blog Strategy

Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.

In November 2007, the CheckFree User Experience Design Team, working in association with Lextant, an interactive agency based in Columbus Ohio conducted a study to determine how online banking customers receive and pay their bills. The team studied the attitudes, goals, behaviors and needs of actual consumers who were using online banking and...

Adam Needles, VP of Demand Generation Strategy at Leftbrain Marketing talks about buyer-centric marketing, digital body language, and bottoms-up, inbound marketing strategies for online merchants of today.

Eye-tracking technology offers a glimpse into the decision-making process by revealing where a subject's eyes travel and how long they stay in one place. Virtually anything that is designed to be looked upon can be tested -- it could be a website, email message, television commercial, product packaging, print advertisement, or brochure. A map of...

Different conversion strategies work for different websites? What works for you? What doesn't?

Find out what marketing strategies will work best for your ecommerce store. Would it be affiliates or PPC? SEO or referral?

What works for ecommerce marketing and what does not? Among the most popular marketing tools at the disposal of ecommerce businesses is affiliate marketing.

Ecommerce businesses should work hard on making affiliates and customers refer new customers.

If you would like to scale up your ecommerce business, you should be able to scale up your marketing. And that requires creating an effective marketing plan.