Marketing for Ecommerce Businesses

Customer Loyalty Programs
Pop Quiz: What is the greatest asset that an ecommerce business possesses. There are many likely candidates for the right answer, but few could be as right as "customer loyalty."

Ecommerce Loyalty
What is the big deal with a loyal customer? Why should you pull all the stops in creating an army of loyal customers for your ecommerce website?

Ecommerce Business Model
Go ahead and provide customers with discounts. But do not use that as your only marketing strategy. Likewise, get conservative on how much you are willing to spend to acquire a new customer.

Ecommerce Big Data
We have all heard of big data. But do we know how we can use mining and analysis of big data for growing one's ecommerce business?

Contests are based on the premise that people like to compete and win. You can tap into this energy of your present and prospective customers by running a contest on Facebook. But make sure to do it right.

Branding in an Ecommerce Era
Online branding has some characteristics similar to offline branding. But it is an entire discipline onto itself.

The First Rule of Ecommerce
Beware the failures of ecommerce. It is interesting that so many ecommerce businesses actually seem to be trying their best to repel customers. And that too in a hyper-competitive industry such as ecommerce!

Most shopping carts are like most other shopping carts. This does not mean that you can choose blindly. Make sure that your shopping carts follow the basic principles of facilitating transactions.

You need to have strong, effective, coherent, unambiguous communication with your customers. Period.

What customer action would you like to encourage on your ecommerce website? What is the reward you are willing to provide someone who performs that action? Learn the basics of a customer rewards program.

Acquiring new customers is very expensive. Mining existing customers for repeat sales is the way to go for a successful ecommerce business.

If we understand our target customers, and tailor our communication to them, we can achieve great business success.

Email marketing is the most evolved form of electronic direct marketing. This is a beginner's article on email marketing for ecommerce.

Select a niche and rule it. That seems like the best marketing advice I can give an ecommerce business today.

If you don't have a positive reputation, you have nothing. Make sure that you allocate adequate resources to manage your online reputation.

While branding is critical for long term ecommerce success, you need to adapt your plan to your stage in the ecommerce lifecycle.

It is bad enough that several ecommerce businesses rely heavily on pay per click advertising. But when they do not do their best to optimize those ad campaigns, it is a recipe for disaster.

Acquiring customers is not easy. But it is the first and most important step to ecommerce success.

People find it easier to buy something that can see. And something that looks appealing is more compelling. That is the case for visual marketing

Relevant information is a great customer engagement tool. That is the premise behind content marketing for ecommerce businesses.

The ultimate weapon in an ecommerce merchant's arsenal would be: intimate knowledge about the customer. Clickstream data analysis promises to be help the ecommerce professional develop that weapon.

Behavioral targeting is as old as the Internet. But recent advances make it one of the most potent marketing strategies.

Given the stage that ecommerce is in its lifecycle, the secret to business success is identifying the right niche.

The sales graph of any business has its ups and downs. Understanding these pivot points, and devising a strategy around them is important.

Ecommerce businesses should work hard on making affiliates and customers refer new customers.

If you would like to scale up your ecommerce business, you should be able to scale up your marketing. And that requires creating an effective marketing plan.

Find out what marketing strategies will work best for your ecommerce store. Would it be affiliates or PPC? SEO or referral?

What works for ecommerce marketing and what does not? Among the most popular marketing tools at the disposal of ecommerce businesses is affiliate marketing.

Pay Per Click Strategy
Marketing strategies need to follow rigorous Math. This article is about computing your PPC breakeven and profitability.

Sales & Marketing
Learn techniques to increase online sales and leverage social media to market your site.