So let us talk about using WordPress for ecommerce.
The foremost reason to use WordPress is that it is WordPress. Just look at these impressive statistics:
- There are 60 million installations of WordPress.
- One-sixth of all sites, in the top million sites by traffic, are powered by WordPress.
- More than 50% of all sites that use a content management system, in the top million sites by traffic, are powered by WordPress.
- WordPress is completely free, open source, and built entirely by volunteers.
- It easily integrates themes and plugins to customize the appearance on the frontend and functionality on the backend.
- It is constantly updated to present better functionality and security.
- Most hosting providers allow a single-click installation of WordPress with third-party script installers such as Fantastico.
Sixty million websites cannot be wrong, right? Jokes apart, with the right add-ons, i.e., themes and plugins, WordPress can be a robust ecommerce platform.
Why WordPress Is a Good Ecommerce Platform
In addition to the benefits already listed above, here are some strong points in favor of WordPress as a platform for ecommerce.
An unbelievably large number of themes are available for WordPress. Only a fraction of those themes are suitable for ecommerce, but that still leaves plenty of fish for you. WordPress themes are editable and this open source approach allows you to modify them to your heart's content.
When someone says that there is a WordPress plugin for any kind of functionality that you would like, they are exaggerating but not by much. Given its widespread appeal, there are a large number of plugins available, usually free of charge, to add new functions to WordPress.
Note: the word "plugin" is just part of the jargon around WordPress. These plugins are indistinguishable from "apps" that other ecommerce platforms talk about, for instance Shopify apps.
Why WordPress Is Not a Good Ecommerce Platform
- Its popularity can also be the downfall of WordPress. Because of its large installed base, WordPress is constantly under attack from various kinds of hacking attacks. Sure they release upgrades all the time, but who wants to live under constant threat of getting hacked? Especially for ecommerce sites, security is a fundamental requirement.
- When your ecommerce business grows, and you have to process a large number of orders, the number of concurrent scripts that WordPress executes can overwhelm many web servers.
- Given that you will need to add a theme and several plugins to make WordPress work well for ecommerce, there could be a problem while upgrading your WordPress installation. Your installed theme and plugins may not be compatible with the WordPress upgrade.
- WordPress, its themes and plugins, need to be upgraded all the time. So some of the customizations that you might make will get overwritten every time you upgrade.
The fact is that WordPress was not developed to be an ecommerce platform. Its popularity as a blogging platform has caused developers to overlay the basic program with heavy themes and plugins to make it work for ecommerce too. That has led to most of the disadvantages mentioned above.
However, I have always admired WordPress for its rapid strides. I have no doubt that it will get better as an ecommerce platform too. So picking it for its acceptable performance level today, will in effect be picking the winner of tomorrow. I say go for it.