As a natural consequence of the ecommerce paradigm, we have seen the emergence of online store builders, also called hosted shopping cart providers. These store builders offer what could best be described as an ecommerce website out of the box. The premise here is that many aspects of an ecommerce website are pretty standard. So why would anyone want to go about reinventing the wheel. Instead, a standardized solution would do the trick.
One such store builder is "Shopify." It is one of the fastest growing hosted ecommerce solution providers and has, in fact, spawned a small ancillary industry around its offering. A couple of years ago a plug-and-play ecommerce website would have been difficult to imagine. But as ecommerce is maturing, several features and processes are getting defined clearly. This allows for templated ecommerce websites.
What Is Shopify?
Shopify is a hosted ecommerce solution. This means that it is a web-based software, so there is no software installation required either on your desktop or on your server. Shopify takes care of all the usual aspects of running an ecommerce website, such as hosting, logistics management, payment gateway, and the like.
Shopify Hosts the Ecommerce Website
The Appearance of Your Ecommerce Website Can Be Customized
The last thing you want to do is give your customers the feeling that they have landed on a generic ecommerce website. Since Shopify presents a standardized solution, one could fear that the resultant website will seem cookie-cutter. This is why Shopify, like many other online store providers, offers you a wide range of customizable "themes."
In addition, you can create your own themes too. I have come across designers who offer Shopify themes. This is an example of the ancillary industry I referred to at the beginning of this article.
Shopify Apps: The Best Feature of Shopify
Shopify Charges You a Transaction Fee
This is one feature that you will not enjoy at all. Except for the most expensive plan, Shopify charges a 1-2% fee on all transactions. If you start generating huge volumes, this fee could add up over time.