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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Why You Should Understand the 4 Types of...
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
How Does Ecommerce Work?
There are several integral components of an ecommerce business. Find out how the different components work with each other.
What Is Two Factor Authentication?
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
How to Run a Successful Ecommerce Business
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Top 5 Tips: How to Succeed in Ecommerce
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking—at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, until you can afford to hire someone to help you.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
This 5-Step Cha-Cha-Cha Could Get Your...
If your ecommerce business is not in shape to get acquired, you will quite likely miss out on several opportunities.
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Book Review: Effortless E-Commerce With PHP and...
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
How to Estimate Site Traffic Based On Your...
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Domain Name Protection
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
How to Improve Your Customer Conversion Rate
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Wholesaler Relationships
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Content Marketing
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
Why Ecommerce Sites Will Eventually Have to...
All businesses have to eventually turn profitable, or perish. Ecommerce is no different.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
How To Merge Data Into a Product Catalog
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >If you have ever
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Pinterest for Ecommerce
For some ecommerce businesses, Pinterest is the new kid on the block. For others, it is already a substantial source of high-quality traffic.
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Ecommerce Business Blog Strategy
How to blog without creating unnecessary work for yourself.
Enterprise-Class Ecommerce Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
How Not to Use Pinterest for Ecommerce
While everyone is encouraging ecommerce businesses to rush onto Pinterest, I would like to strike a word of caution.
5 Simple Techniques to Provide Exceptional...
Customer service makes for great slogans. Everyone claims that they have the very best customer service. But here are 5 ideas that will work every time.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Ecommerce Images
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Enterprise Ecommerce Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Developing Trust in Ecommerce
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
Hosted Ecommerce Solutions: Small-to-Medium...
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
SEO for Ecommerce
Ecommerce websites usually do not invest significantly in SEO. That is why a little SEO effort can go a long way.
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
Simple Pointers to Succeed at Ecommerce...
Outsourcing some of your business processes does not mean that you run away from your core responsibilties.
Effective Email Marketing
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Conversion Rate Optimization
There are some pretty basic factors that affect conversion on your ecommerce website. Here is a nifty little list.
Fight the Ecommerce Big Boys on Their Turf and...
Scale is the mantra for ecommerce business success. So make sure that you have your scaling formula right.
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Ecommerce Profits
Acquiring customers without being mindful of the cost of acquisition is easy. But sooner or later you will need to make profits.
Keyword Density Is Dead. Long Live Keyword...
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
Is This the Right Technology to Place Your...
Do you have a perspective on where ecommerce technology is headed? Are you willing to bet on the ecommerce technology of the future?
Link Building Strategies
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Ecommerce Can Elegantly Piggy-Back on Viral...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >A year or so ago,
Magento Goes for Small Business with "Magento Go"
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Open Source Ecommerce Plugins
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
Online Shopping Cart
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
Open Source Ecommerce Software
Open Source Ecommerce Software
Building E-Commerce Solutions with WooCommerce...
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
The Path to Purchase
Studies show that an online store with a well-defined path-to-purchase can sell two- to three-times more than a site a with poorly-designed purchase process. However, unlike shoppers at an Ikea store who are led down a predetermined path through the store, online shoppers typically follow a round-about, nonlinear path that, at first, can be hard to predict.
How to Lower the Bounce Rate on Your Ecommerce...
Lowering the bounce rate on your ecommerce website is not something that you undertake once. Rather, it is a continuous process.
What Kind of People Should Ecommerce HR Be...
Some tasks get overlooked in a fast-growing ecommerce business. Here is a checklist.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Canonical URL
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Niche Ecommerce
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
Top 5 Issues That Will Make You Irresistible to...
Sometimes it becomes important for ecommerce businesses to raise money from investors. Here is the path.
SSL
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
How Not to Use Twitter for Ecommerce
Most ecommerce businesses have established some kind of a presence on Twitter. But silly social mistakes are rampant. Avoid looking like an amateur on Twitter, by avoiding these mistakes.
Facebook vs. Twitter for Ecommerce
If you have the bandwidth, you should have a strong presence on all the major social websites. But if you have to choose, Facebook and Twitter are strong contenders. But what if you had to choose only one of these two?
Top 11 Ecommerce Affiliate Marketing Strategy...
Affiliate marketing is a rigorous marketing discipline that requires a lot of time and money. Here is a checklist that highlights the most important factors that affect ecommerce affiliate marketing strategy.
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
Shopify App Store
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
E-Commerce for Dummies by Don Jones
It is reasonable to assume that most readers have come across a couple of books from the Dummies series,
There Are Occasions When a Discount Is a Great...
Though I have always advocated marketing strategies that did not involve discounts, there are some cases when discounts may be a good idea.
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Lean Ecommerce
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
Ecommerce Social Media
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
Ecommerce Suite: IBM WebSphere Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Effortless Social Media Presence for Ecommerce...
If you think that you can get away with no effort in social marketing for your ecommerce venture, think again.
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
Starting an Online Business for Dummies
If you have read my review of the book Ecommerce for Dummies , you would recollect my mentioning that
Enterprise-Class Ecommerce Software
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
How to Use YouTube for Ecommerce
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Ecommerce Branding
Branding is not the panacea that it is made out to be. But just because people use the term as a slogan does not mean that it is bereft of serious meaning.
Personalized Products
Differentiating an ecommerce business is a difficult task. One way to do that could be to permit customers to personalize their products.
Ecommerce Security Issues
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
Ecommerce Testing
I know of ecommerce startups that change some aspect of their website multiple times a day. Elaborate testing can help you constantly tweak your website to enhance usability.
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Consumer Behavior
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
How Are You different From Amazon / EBay?
Is there really room for one more ecommerce giant? Or is it now going to be eBay and Amazon forever?
What Is the Future of Daily Deals Websites?
Daily deals websites were very popular, once upon a time. Then market characteristics change. Here is what really happened...
Recruiting Affiliates Directly vs. Working With...
It makes sense to start out by signing up with an affiliate network. But be prepared to go solo when the time arises.
Affiliate Marketing Is Not a Bed of Roses for...
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Customer Retention
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
What Is Open Source Software?
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. So what's all the fuss about open source software, and is it something you can use?
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Attracting Influencers to Promote Your...
Don't try to do everything yourself. If you are an ecommerce business, tap into the power of influencers to promote your affiliate program.
Click and Mortar
Though the customer-facing end of ecommerce resides online, what you do offline can affect your fortunes in ecommerce.
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