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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
What Is Two Factor Authentication?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Question: What
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Visual Marketing
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Features or Benefits?
On your ecommerce website who wins: features or benefits? This is not an easy question to answer and you may often not know what side to support.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
An Ecommerce Website With an Attitude!
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Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
An Ecommerce Business Can Generate Passive Income
There's no such thing as a passive ecommerce income. But this book explains some basic ideas about how you could try to partially put a business on autopilot.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
SSL
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
This Book Says That Even Dummies Can Set Up an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > If you have read
Rethinking the "Buy Now" Button
Ecommerce experts cry themselves hoarse about the importance of a great call to action button. But we still say easy-to-rectify mistakes everywhere.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
This Book Teaches You to Sell Successfully on...
Selling on Etsy is raking in the moolah for a small fraction of sellers. This book promises that you can join that select tribe.
Arbitrage Makes for an Interesting Ecommerce...
Arbitrage is an interesting concept, and applying it to ecommerce opens new avenues of profit-making.
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
Ecommerce Competition
It is time you took a hard stand against the competition. Ecommerce is hypercompetitive to begin with; there is no room for laxity.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Tap Into the Power of Snapchat for Ecommerce...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >I confess, I have
Selling on Amazon Could Be Your Entry Point...
Amazon continues its dominance of online retail. But it also allows you to sell goods on its platform. Welcome to the power of online marketplaces.
Wholesaler Relationships
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
The Landing Page on an Ecommerce Website Makes...
Each landing page is a gateway to your ecommerce website. Don't squander away any opportunity to convert.
This Book Helps Beginners Make Money
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >The Internet offers
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
How To Merge Data Into a Product Catalog
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Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
This Book Makes Starting an Ecommerce Career Easy
Many have commenced their ecommerce careers by selling on eBay. But things are not as easy today as they were in the early 2000's.
Managing Your Ecommerce Business Effectively
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
Making the Transition to Mobile Commerce
Mobile commerce has arrived in a big way, and many online merchants are already mobile-ready for the next shopping season. Suffice it to say, the numbers are staggering. Meanwhile, here you sit on the sidelines with a site that can't keep up with the race. What can you do to make your site mobile-ready?
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Disadvantages of Affiliate Marketing
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
How to Use YouTube for Ecommerce
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Discounting Promotes Sales, But at What Cost?
Discounting is killing your ecommerce business! Before it is too late find the perfect mix to discounting. Otherwise it is an unending downward spiral.
Click and Mortar
Though the customer-facing end of ecommerce resides online, what you do offline can affect your fortunes in ecommerce.
What Kind of Founding Team Would Make an...
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Become an Ecommerce Entrepreneur From Home
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How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Acquiring Ecommerce Businesses Can Be Like 2 +...
I welcome you to explore the opportunity to set up an online marketplace for buying and selling ecommerce businesses.
Canonical URL
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
What Is the Future of Daily Deals Websites?
Daily deals websites were very popular, once upon a time. Then market characteristics change. Here is what really happened...
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
Top 5 Issues That Will Make You Irresistible to...
Sometimes it becomes important for ecommerce businesses to raise money from investors. Here is the path.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Make vs. Buy
Management gurus have debated it ad nauseam. But the decision of making a new ecommerce business or buying into an existing one is still tricky.
Ecommerce Profits
Acquiring customers without being mindful of the cost of acquisition is easy. But sooner or later you will need to make profits.
How to Estimate Site Traffic Based On Your...
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Hey Ecommerce Business! Live for Your Customer,...
Love thy customer sounds like one of those new age management slogans. But it is probably the most important lesson for any ecommerce business owner.
Ecommerce Template
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Customer Engagement
Customer engagement is not merely a buzzword. It could be the Holy Grail to ecommerce success.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
E-Commerce for Organizational Development and...
Over two decades ago, I obtained my MBA degree. Since then, the world of business has metamorphosed substantially.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
This 5-Step Cha-Cha-Cha Could Get Your...
If your ecommerce business is not in shape to get acquired, you will quite likely miss out on several opportunities.
Lean Ecommerce
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
What Kind of People Should Ecommerce HR Be...
Some tasks get overlooked in a fast-growing ecommerce business. Here is a checklist.
The First Rule of Ecommerce
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
Book Review: Effortless E-Commerce With PHP and...
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Mobile Commerce
Is there any doubt in your mind that mobile commerce is here to stay? If yes, find out the reasons that compel me to believe that the future of ecommerce is mobile.
The Advantage of Ecommerce Startup Traction
If you want to evaluate an ecommerce startup, it is pretty easy. All you need to do is to see how far along it has managed to travel.
Aggregator
A website that publishes syndicated data from RSS and Atom feeds.
Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Electronic Commerce by Gary Schneider
At the outset, let me point out that this is a textbook. So, it has all the pros and cons associated
It's Not too Late, You Can Still Start an...
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How to Improve Your Customer Conversion Rate
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Ecommerce Can Elegantly Piggy-Back on Viral...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >A year or so ago,
Building E-Commerce Solutions with WooCommerce...
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
Social Media Platforms
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
How Do You Actually Reach Out to Customers to...
Collecting customer feedback is not a trivial task. Find out how you can go about it effectively.
You Are Losing Money on Your Ecommerce Shopping...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >An effective shopping
Welcome to the World of Open Source Software
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. Everywhere you look, open source is encroaching upon what was once the domain of proprietary software.
Influencers Can Help Promote Your Affiliate...
Don't try to do everything yourself. If you are an ecommerce business, tap into the power of influencers to promote your affiliate program.
Ecommerce Big Data
Analyzing big data is not just a fad. It is the next big thing to make ecommerce more valuable and acceptable to customers.
Is This the Right Technology to Place Your...
Do you have a perspective on where ecommerce technology is headed? Are you willing to bet on the ecommerce technology of the future?
This Book Teaches You to Sell Internationally...
Amazon.com is one of the biggest marketplaces in the world. This book will help you become an effective seller on Amazon.
Hey Startup! Ecommerce Is Great, Are You?
Though I am a big believer in the future of ecommerce, I do not automatically assume that a specific ecommerce player will do well too.
Shopify App Store
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Niche Ecommerce
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Buy and Sell the Same Product Online, and...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > The idea of arbitrage
Mobile Ecommerce
Why would someone go through the rigmarole of switching on one's desktop computer if one has similar computational power in one's handheld device? The era of mobile commerce is upon us.
The Complete E-Commerce Book by Janice Reynolds
A common claim by several ecommerce books is that they are "complete" guides. Some books fit the bill
Attracting Top Affiliates
To achieve great results in affiliate marketing, you need to recruit top affiliates. How will you do that?
Quality of Earnings
Increasing sales at the cost of profitability is clearly a short-term strategy. Ecommerce businesses will soon get acquainted with this truth.
Why Ecommerce Business Spam Is Bad for Everyone
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.

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