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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
It Blows One's Mind to Think That Amazon Trumps...
Amazon is the online retail giant and Walmart is the offline retail giant. How do the two of these compare?
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
What Is Two Factor Authentication?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Question: What
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
It's Not Too Late to Start an Ecommerce Business
Despite being hypercompetitive, ecommerce still offers profitable opportunities. Here is an interesting case study.
Acquiring Ecommerce Businesses Can Be Like 2 +...
I welcome you to explore the opportunity to set up an online marketplace for buying and selling ecommerce businesses.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Disadvantages of Affiliate Marketing
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Social Media Platforms
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Ecommerce in 2013
On the one hand, predicting the future of ecommerce is an exercise fraught with risk. On the other, we have to try and foresee macro-trends so that we are better prepared.
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
The Landing Page on an Ecommerce Website Makes...
Each landing page is a gateway to your ecommerce website. Don't squander away any opportunity to convert.
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
How to Estimate Site Traffic Based On Your...
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Arbitrage Makes for an Interesting Ecommerce...
Arbitrage is an interesting concept, and applying it to ecommerce opens new avenues of profit-making.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Ecommerce Social Media
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
An Ecommerce Business Can Generate Passive Income
There's no such thing as a passive ecommerce income. But this book explains some basic ideas about how you could try to partially put a business on autopilot.
Mobile Commerce
Is there any doubt in your mind that mobile commerce is here to stay? If yes, find out the reasons that compel me to believe that the future of ecommerce is mobile.
Electronic Commerce by Gary Schneider
At the outset, let me point out that this is a textbook. So, it has all the pros and cons associated
Selling on Amazon Could Be Your Entry Point...
Amazon continues its dominance of online retail. But it also allows you to sell goods on its platform. Welcome to the power of online marketplaces.
This Book Makes Starting an Ecommerce Career Easy
Many have commenced their ecommerce careers by selling on eBay. But things are not as easy today as they were in the early 2000's.
Visual Marketing
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Features or Benefits?
On your ecommerce website who wins: features or benefits? This is not an easy question to answer and you may often not know what side to support.
Open Source Ecommerce Plugins
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Is Less More When it Comes to Number of...
It's high time ecommerce websites used data analytics effectively, instead of presenting visitors with a large catalog of products.
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Mobile Ecommerce
Why would someone go through the rigmarole of switching on one's desktop computer if one has similar computational power in one's handheld device? The era of mobile commerce is upon us.
You Are Losing Money on Your Ecommerce Shopping...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >An effective shopping
This Book Teaches You to Sell Successfully on...
Selling on Etsy is raking in the moolah for a small fraction of sellers. This book promises that you can join that select tribe.
Niche Ecommerce
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
Online Shopping Cart
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
How To Merge Data Into a Product Catalog
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >To illustrate
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Top 5 Issues That Will Make You Irresistible to...
Sometimes it becomes important for ecommerce businesses to raise money from investors. Here is the path.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Forced Registration Is the #1 Sales Killer on...
We all hating at yet another website. But ecommerce business have a lot more to gain from a registered visitor, as opposed to a guest? So what is the solution?
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
What About Buyers Who Don't Specifically Want...
Window-shopping is common consumer behavior in offline retail. How could an online retailer harness it?
Tap Into the Power of Snapchat for Ecommerce...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >I confess, I have
Rethinking the "Buy Now" Button
Ecommerce experts cry themselves hoarse about the importance of a great call to action button. But we still say easy-to-rectify mistakes everywhere.
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Ecommerce Profits
Acquiring customers without being mindful of the cost of acquisition is easy. But sooner or later you will need to make profits.
Content Marketing
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
The First Rule of Ecommerce
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
Repeat Customers
The ecommerce business with a larger number of loyal customers will succeed. Without a loyal customer base, you have no business.
PPC Optimization
Ecommerce businesses are spending too much money on pay per click (PPC). It is imperative that they spend a lot of time optimizing those PPC campaigns.
Ecommerce Business Model
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
The Advantage of Ecommerce Startup Traction
If you want to evaluate an ecommerce startup, it is pretty easy. All you need to do is to see how far along it has managed to travel.
Ecommerce KPIs
Auditing your metrics is not something you do once in a while. If you are a serious ecommerce player, you will be constantly vigilant about your KPIs.
How I Made My First Million on the Internet and...
Content This book is about making it big as an affiliate marketer. I have written extensively on several
What's the Deal With Hyperlocal Ecommerce?
The past couple of years have seen the emergence of a new ecommerce beast, the hyperlocal ecommerce business.
How Long Should the Product Page on an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >How much information
Why Ecommerce Business Spam Is Bad for Everyone
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Simple Pointers to Succeed at Ecommerce...
Outsourcing some of your business processes does not mean that you run away from your core responsibilties.
It's Not too Late, You Can Still Start an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >The book aims
Quality of Earnings
Increasing sales at the cost of profitability is clearly a short-term strategy. Ecommerce businesses will soon get acquainted with this truth.
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
4 Fatal Signals of Imminent Failure of an...
Each ecommerce business has its own recipe for success. But several that fail seem to follow a recipe too.
An Instant Strategy for Ecommerce Success? This...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Growth is the
This Book Teaches You to Sell Internationally...
Amazon.com is one of the biggest marketplaces in the world. This book will help you become an effective seller on Amazon.
Ecommerce Security Issues
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
This 5-Step Cha-Cha-Cha Could Get Your...
If your ecommerce business is not in shape to get acquired, you will quite likely miss out on several opportunities.
How Does One Reduce the Probability of...
What's unique about the ecommerce industry that causes almost all startups to fail? Here's what I think.
Eye-Tracking Offers a Glimpse Into Buyer's...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Some of the things
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Shopify App Store
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
This Book Helps Beginners Make Money
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >The Internet offers
Become an Ecommerce Entrepreneur From Home
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Several people
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
Building E-Commerce Solutions with WooCommerce...
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
Step 1: Create an Ecommerce Website; Step 2:...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > In the recent
While Ecommerce Hogs the Limelight Many Related...
While ecommerce businesses are always in the news owing to skyrocketing valuations and growth. But ancillary businesses are growing equally fast.
What Kind of Founding Team Would Make an...
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
Customer Rewards Program
Incentives are called incentives for a reason. They promote a certain behavior. Find out how ecommerce businesses can gain by using the right rewards program.
Hey Ecommerce Business! Live for Your Customer,...
Love thy customer sounds like one of those new age management slogans. But it is probably the most important lesson for any ecommerce business owner.
Link Building Strategies
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.

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