Ecommerce: Most Popular Articles
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Supply chain management is at the heart of any retail business. Ecommerce is no different.
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
How exactly does an affiliate program work on ecommerce websites? What are its components?
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
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There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
Success in ecommerce is about using business intelligence intelligently. Here's how.
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
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While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
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The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
If you have set up an ecommerce venture, here are some articles to help you scale up.
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Customer service makes for great slogans. Everyone claims that they have the very best customer service. But here are 5 ideas that will work every time.
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
Invest in your affiliates. Give them tools that will help them sell on your behalf.
While everyone is encouraging ecommerce businesses to rush onto Pinterest, I would like to strike a word of caution.
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
Making sure that your webpages load fast is the least that you can do to serve your customers. Here are 4 quick ideas to increase the speed.
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Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Great SEO copywriting can ensure that the textual content on your ecommerce website positively influences customers and search engine alike.
For some ecommerce businesses, Pinterest is the new kid on the block. For others, it is already a substantial source of high-quality traffic.
Ownership of your original content is of paramount importance. Google authorship allows you to do just that.
In certain circumstances, it makes sense to buy a business merely to rip it apart. So far ecommerce businesses seem to be immune from that trend.
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
More than anything else, a loyal customer is the greatest asset of an ecommerce business. Find out why that is the case.
Intellectual property may be the most valuable asset that an ecommerce business owns.
We all hating at yet another website. But ecommerce business have a lot more to gain from a registered visitor, as opposed to a guest? So what is the solution?
What distinguishes a good ecommerce website from an also ran? Especially when they both seem to be selling identical products. The difference might be customer-delight.
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
While there are several advanced ecommerce thoughts, it usually boils down to some basic ideas. Here are some tips for success in ecommerce.
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Walmart's sales crossed $10 billion in fiscal 2014.
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
Social media has altered consumer behavior. Make sure that you do not get left behind.
Setting up a million dollar ecommerce business is easy. Sustaining it is the challenge.
Ecommerce websites usually do not invest significantly in SEO. That is why a little SEO effort can go a long way.
Scale is the mantra for ecommerce business success. So make sure that you have your scaling formula right.
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
There is no alternative -- your ecommerce website must be responsive. If not, then you will lose out on a sizeable segment of your population.
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
The era of ecommerce has created several breeds of professionals. There are analysts, academicians and
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
I know of ecommerce startups that change some aspect of their website multiple times a day. Elaborate testing can help you constantly tweak your website to enhance usability.
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
There are some pretty basic factors that affect conversion on your ecommerce website. Here is a nifty little list.
Hard sell is fun only to a few. Despite any short-term benefits you might notice, the fact is that hard sell is a bad sales strategy.
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
A common claim by several ecommerce books is that they are "complete" guides. Some books fit the bill
Expanding internationally is easy. But what does it take to succeed in a new country?
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
Customer engagement is not merely a buzzword. It could be the Holy Grail to ecommerce success.
Sometimes I am amazed by the large number of free tools and resources available online. But that is the reality of the connected world we live in.
The ecommerce business with a larger number of loyal customers will succeed. Without a loyal customer base, you have no business.
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
In any business, employees are the key resource. Ecommerce businesses are no different -- even after an acquisition.
It's not going to be an easy path for ecommerce startups, but I do foresee a newbie rising up to challenge the giants by the year 2020.
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
Outsourcing some of your business processes does not mean that you run away from your core responsibilties.
It is reasonable to assume that most readers have come across a couple of books from the Dummies series,
Auditing your metrics is not something you do once in a while. If you are a serious ecommerce player, you will be constantly vigilant about your KPIs.
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
Wouldn't it be ecommerce heaven if customers paid you for the privilege of buying on your website. Well, VIP subscription clubs do just that.
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.