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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Ecommerce Template
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
What Is Two Factor Authentication?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Question: What
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
Magento Goes for Small Business with "Magento Go"
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
How To Merge Data Into a Product Catalog
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Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Are Ecommerce Websites Condemned to Be...
Personal service is an important part of the retail customer's purchase process. How do online retailers deal with that?
9 Ecommerce Basics You Cannot Afford to Forget
While ecommerce is evolving into a complex discipline, the first principles continue to be as valid today.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Link Building Strategies
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Are Ecommerce Marketplaces the El Dorado for...
Inventory-based ecommerce businesses face limits to scaling up. That is why the marketplace is more attractive.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Fantastic Content Ideas for Your Ecommerce Blog
Other than product descriptions, ecommerce websites need lots of content for their blog. How do you come up with content ideas?
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Consumer Behavior
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
Hosted Ecommerce Solutions: Small-to-Medium...
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Domain Name Protection
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
How Ecommerce Businesses Can Reduce the Pain of...
As an ecommerce business, you cannot avoid goods getting returned. But you can certainly minimize the returns.
Lean Ecommerce
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
Customer Loyalty Programs
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
What Is the Future of Daily Deals Websites?
Daily deals websites were very popular, once upon a time. Then market characteristics change. Here is what really happened...
Developing Trust in Ecommerce
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
Selling to the Most Fickle Customers
Impulse buying is probably more prevalent online than offline. Make sure you harvest this customer behavior.
Affiliate Marketing Is Not a Bed of Roses for...
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Enterprise-Class Ecommerce Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Click and Mortar
Though the customer-facing end of ecommerce resides online, what you do offline can affect your fortunes in ecommerce.
Your Ecommerce Business Could Be Rolling in...
Christmas and other holidays result in a huge spurt of gifting. That is a book for ecommerce.
The Complete E-Commerce Book by Janice Reynolds
A common claim by several ecommerce books is that they are "complete" guides. Some books fit the bill
Ecommerce Suite: IBM WebSphere Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Selling to Customers Who Know Exactly What They...
Do not assume that everyone visits your ecommerce website to browse around. Some customers would like to buy and scoot.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Online Shopping Cart
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
Open Source Ecommerce Plugins
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Keyword Density Is Dead. Long Live Keyword...
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
Good SEO Copywriting Is Not Just for Search...
Great SEO copywriting can ensure that the textual content on your ecommerce website positively influences customers and search engine alike.
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
Ecommerce Business Model
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Electronic Commerce by Gary Schneider
At the outset, let me point out that this is a textbook. So, it has all the pros and cons associated
Canonical URL
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Bottoms Up for a Buyer-Centric Model
Adam Needles, Vice President of Demand Generation Strategy at Leftbrain Marketing talks about buyer-centric marketing, digital body language, and bottoms-up, inbound marketing strategies for online merchants of today.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Customer Retention
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Customer Rewards Program
Incentives are called incentives for a reason. They promote a certain behavior. Find out how ecommerce businesses can gain by using the right rewards program.
Ecommerce Analytics
Ecommerce analytics can lead to some highly potent actionable tactics. But making sense of analytics is not easy.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Mobile Ecommerce
Why would someone go through the rigmarole of switching on one's desktop computer if one has similar computational power in one's handheld device? The era of mobile commerce is upon us.
Aggregator
A website that publishes syndicated data from RSS and Atom feeds.
Ecommerce Navigation
Navigation links and menus on an ecommerce website are a primary determinant of its usability. If a customer is able to rapidly narrow down to her desired product, you have encouraged her to make a purchase.
Ecommerce Traffic
You should always be tuned into the primary sources of traffic to your ecommerce website.
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Ecommerce Security Issues
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Why Do So Many Ecommerce Businesses Die?
The birth and death of ecommerce business is regular occurrence. Find out why.
No Money Down Internet Business by John...
Being an affiliate marketer and being an ecommerce merchant are two different things. But at their core,
Shopify App Store
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Enterprise-Class Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers. Page 2.
International Ecommerce
Expanding internationally is easy. But what does it take to succeed in a new country?
How to Use YouTube for Ecommerce
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Ecommerce Images
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
Study Reveals Online Banking Personas
In November 2007, the CheckFree User Experience Design Team, working in association with Lextant, an interactive agency based in Columbus Ohio conducted a study to determine how online banking customers receive and pay their bills. The team studied the attitudes, goals, behaviors and needs of actual consumers who were using online banking and bill paying services.
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Sell Gadgets Online and Reap Millions
The lifespan of gadgets is turning shorter and shorter. That makes them a great category to be sold online.
While Ecommerce Hogs the Limelight Many Related...
While ecommerce businesses are always in the news owing to skyrocketing valuations and growth. But ancillary businesses are growing equally fast.
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
E-Commerce for Dummies by Don Jones
It is reasonable to assume that most readers have come across a couple of books from the Dummies series,
Building E-Commerce Solutions with WooCommerce...
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
Reputation Management for Ecommerce Businesses
Your reputation is the single largest factor affecting your brand. In an increasingly social online world, take proactive steps to manage your reputation.
The Ecommerce World Cannot Ignore the Chinese...
Though China started late, it is already one of the biggest ecommerce markets.
Make vs. Buy
Management gurus have debated it ad nauseam. But the decision of making a new ecommerce business or buying into an existing one is still tricky.
Starting an Online Business for Dummies
If you have read my review of the book Ecommerce for Dummies , you would recollect my mentioning that
How to Lower the Bounce Rate on Your Ecommerce...
Lowering the bounce rate on your ecommerce website is not something that you undertake once. Rather, it is a continuous process.
Visual Marketing
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
The First Rule of Ecommerce
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
Ecommerce Pricing Is Tricky. But it Need Not Be
What is the basis of pricing your products one way or another? This is a question that has plagued ecommerce professionals since day one.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Responsive Design of Ecommerce Websites
There is no alternative -- your ecommerce website must be responsive. If not, then you will lose out on a sizeable segment of your population.
Ecommerce KPIs
Auditing your metrics is not something you do once in a while. If you are a serious ecommerce player, you will be constantly vigilant about your KPIs.
Personalized Products
Differentiating an ecommerce business is a difficult task. One way to do that could be to permit customers to personalize their products.
PPC Optimization
Ecommerce businesses are spending too much money on pay per click (PPC). It is imperative that they spend a lot of time optimizing those PPC campaigns.
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