1. Money

Your suggestion is on its way!

An email with a link to:

http://ecommerce.about.com/popular.htm

was emailed to:

Thanks for sharing About.com with others!

Most Emailed Articles

How To Fill Out Form W-4

Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
Send a Text and Get Anything You Want
Assisted shopping and the trend of personal shoppers has been around for a long time. Now you can get this facility online too.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Which Is Less Painful: Selling Online or a Root...
It is no longer sufficient for ecommerce marketplaces to have a large number of sellers. You have to retain these sellers.
Challenges Accelerators Face With Ecommerce...
Business accelerators play a crucial role in the early life of businesses. But how can they help ecommerce startups?
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Governments and Ecommerce
It is best to keep governments away from intervening in the ecommerce marketplace
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Will the "Uber for X" Model work?
Uber is a taxi-service, but it is also a model for local businesses to follow. That's what uberization or uberification is all about.
Will Jet Do to Amazon What Amazon Did to Walmart?
Jet.com is the upcoming ecommerce giant. It has a couple of hundred million investor-dollars to burn in its fight for marketshare.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Acquiring Ecommerce Businesses Can Be Like 2 +...
I welcome you to explore the opportunity to set up an online marketplace for buying and selling ecommerce businesses.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
It's Not Too Late to Start an Ecommerce Business
Despite being hypercompetitive, ecommerce still offers profitable opportunities. Here is an interesting case study.
Is Less More When it Comes to Number of...
It's high time ecommerce websites used data analytics effectively, instead of presenting visitors with a large catalog of products.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
How to Estimate Site Traffic Based On Your...
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
What Is Two Factor Authentication?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Question: What
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Social Media Platforms
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
The Advantage of Ecommerce Startup Traction
If you want to evaluate an ecommerce startup, it is pretty easy. All you need to do is to see how far along it has managed to travel.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
What's the Deal With Hyperlocal Ecommerce?
The past couple of years have seen the emergence of a new ecommerce beast, the hyperlocal ecommerce business.
The First Rule of Ecommerce
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
How Does One Reduce the Probability of...
What's unique about the ecommerce industry that causes almost all startups to fail? Here's what I think.
Book Review: Effortless E-Commerce With PHP and...
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
Ecommerce Profits
Acquiring customers without being mindful of the cost of acquisition is easy. But sooner or later you will need to make profits.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
How To Merge Data Into a Product Catalog
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >To illustrate
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
Ecommerce Social Media
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
Differentiating Ecommerce
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >This is not the
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Is Your Registration Process As Painful as a...
At best registration on an ecommerce website is a necessary evil for a user. In that case, how do you get customers to register?
Wholesaler Relationships
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
How to Use YouTube for Ecommerce
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Visual Marketing
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
Should You Compete With Amazon or Rule a Niche?
Horizontal ecommerce outfits focus on breadth of product offerings, while vertical ones focus on depth. What works? What doesn't
Disadvantages of Affiliate Marketing
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Ecommerce Web Design Fee
Instead of decrying the high fee that top-notch web designers charge, why not get them on your side? Do not pay them a fee, but let them share in your earnings.
Customer Engagement
Customer engagement is not merely a buzzword. It could be the Holy Grail to ecommerce success.
Niche Ecommerce
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
Selling on Amazon Could Be Your Entry Point...
Amazon continues its dominance of online retail. But it also allows you to sell goods on its platform. Welcome to the power of online marketplaces.
Online and Offline Retail Get Muddled Up to...
Ecommerce was once a distant cousin of physical retail. Are they getting ready to cohabitate?
Lean Ecommerce
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
Ecommerce Can Elegantly Piggy-Back on Viral...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >A year or so ago,
Why Ecommerce Sites Will Eventually Have to...
All businesses have to eventually turn profitable, or perish. Ecommerce is no different.
Customer Loyalty Programs
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
What Kind of Founding Team Would Make an...
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
It Blows One's Mind to Think That Amazon Trumps...
Amazon is the online retail giant and Walmart is the offline retail giant. How do the two of these compare?
Mobile Ecommerce
Why would someone go through the rigmarole of switching on one's desktop computer if one has similar computational power in one's handheld device? The era of mobile commerce is upon us.
Ecommerce Business for Sale
Given the way things are going, it is only a matter of time that many ecommerce businesses will turn belly up. That might be a good time to go shopping for ecommerce businesses.
What About Buyers Who Don't Specifically Want...
Window-shopping is common consumer behavior in offline retail. How could an online retailer harness it?
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Managing Your Ecommerce Business Effectively
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
Ecommerce Big Data
Analyzing big data is not just a fad. It is the next big thing to make ecommerce more valuable and acceptable to customers.
How to Improve Your Customer Conversion Rate
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
This Book Teaches You to Sell Successfully on...
Selling on Etsy is raking in the moolah for a small fraction of sellers. This book promises that you can join that select tribe.
This Book Says That Even Dummies Can Set Up an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > If you have read
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Quality of Earnings
Increasing sales at the cost of profitability is clearly a short-term strategy. Ecommerce businesses will soon get acquainted with this truth.
What Is the Future of Daily Deals Websites?
Daily deals websites were very popular, once upon a time. Then market characteristics change. Here is what really happened...
5 Simple Techniques to Provide Exceptional...
Customer service makes for great slogans. Everyone claims that they have the very best customer service. But here are 5 ideas that will work every time.
Features or Benefits?
On your ecommerce website who wins: features or benefits? This is not an easy question to answer and you may often not know what side to support.
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Effective Email Marketing
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Top 5 Issues That Will Make You Irresistible to...
Sometimes it becomes important for ecommerce businesses to raise money from investors. Here is the path.
Electronic Commerce by Gary Schneider
At the outset, let me point out that this is a textbook. So, it has all the pros and cons associated
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Ecommerce Business Model
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Premium Segment Customers Make the Ecommerce...
Instead of getting stuck in a downward pricing spiral, ecommerce businesses would love to focus on premium customers. But can they?
Future of Ecommerce
What does the future hold in store for ecommerce businesses? Which ecommerce businesses will survive, and which ones will go the way of the dinosaur?
Hey Startup! Ecommerce Is Great, Are You?
Though I am a big believer in the future of ecommerce, I do not automatically assume that a specific ecommerce player will do well too.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
How I Made My First Million on the Internet and...
Content This book is about making it big as an affiliate marketer. I have written extensively on several
Ecommerce Demographics
Demographics is more than merely a word in the marketer's lexicon. Find out the many benefits of targeting the right demographic.
Content Marketing
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
The Landing Page on an Ecommerce Website Makes...
Each landing page is a gateway to your ecommerce website. Don't squander away any opportunity to convert.
"Effective Sourcing" Might Sound Boring. But...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > Even though there
Ecommerce Competition
It is time you took a hard stand against the competition. Ecommerce is hypercompetitive to begin with; there is no room for laxity.
Arbitrage Makes for an Interesting Ecommerce...
Arbitrage is an interesting concept, and applying it to ecommerce opens new avenues of profit-making.
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
If You Have Always Wanted to Become an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > Ecommerce is
Branding in an Ecommerce Era
Sure, there are online brands. But they are not the same as the strong offline brands.
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Open Source Ecommerce Plugins
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.

©2015 About.com. All rights reserved.