Ecommerce: Most Popular Articles
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Sometimes I am amazed by the large number of free tools and resources available online. But that is the reality of the connected world we live in.
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
How exactly does an affiliate program work on ecommerce websites? What are its components?
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >I just finished
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
Intellectual property may be the most valuable asset that an ecommerce business owns.
Each ecommerce business has its own recipe for success. But several that fail seem to follow a recipe too.
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Success in ecommerce is about using business intelligence intelligently. Here's how.
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
You have worked on providing great user experience to your shoppers. But did you check all steps of the purchase process?
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
The ecommerce industry is growing. That growth is leading to several new job openings all the time. Is a career in ecommerce a good idea?
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
Analyzing big data is not just a fad. It is the next big thing to make ecommerce more valuable and acceptable to customers.
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >To illustrate
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
To achieve great results in affiliate marketing, you need to recruit top affiliates. How will you do that?
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
For some ecommerce businesses, Pinterest is the new kid on the block. For others, it is already a substantial source of high-quality traffic.
Making sure that your webpages load fast is the least that you can do to serve your customers. Here are 4 quick ideas to increase the speed.
While everyone is encouraging ecommerce businesses to rush onto Pinterest, I would like to strike a word of caution.
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Setting up a million dollar ecommerce business is easy. Sustaining it is the challenge.
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Being an affiliate marketer and being an ecommerce merchant are two different things. But at their core,
Love thy customer sounds like one of those new age management slogans. But it is probably the most important lesson for any ecommerce business owner.
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Regardless of
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Discounting is killing your ecommerce business! Before it is too late find the perfect mix to discounting. Otherwise it is an unending downward spiral.
It is reasonable to assume that most readers have come across a couple of books from the Dummies series,
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
Automated as well as manually created product lists can help move the goods. Here's how.
We all hating at yet another website. But ecommerce business have a lot more to gain from a registered visitor, as opposed to a guest? So what is the solution?
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
Great SEO copywriting can ensure that the textual content on your ecommerce website positively influences customers and search engine alike.
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Customer service makes for great slogans. Everyone claims that they have the very best customer service. But here are 5 ideas that will work every time.
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.
Ecommerce websites collect a lot of customer data. What they do with that customer data can make a large difference to their future.
Text is never going to be an insignificant part of your website. It's important to get it right.
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
So Facebook has bought WhatsApp! For 19 billion dollars! While there is a lot of discussion around the valuation, timing, and rationale of the purchase, I
Though the customer-facing end of ecommerce resides online, what you do offline can affect your fortunes in ecommerce.
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
Social media has altered consumer behavior. Make sure that you do not get left behind.
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
Focusing on evidence driven strategies, as opposed to gut-feel can make the difference between success and failure.
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Do you have a perspective on where ecommerce technology is headed? Are you willing to bet on the ecommerce technology of the future?
Ecommerce was once a distant cousin of physical retail. Are they getting ready to cohabitate?
What distinguishes a good ecommerce website from an also ran? Especially when they both seem to be selling identical products. The difference might be customer-delight.
Scale is the mantra for ecommerce business success. So make sure that you have your scaling formula right.
Listening to your customers is crucial to your success. But how do you listen? Do you use structured forms, or do you simply talk to your customers?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >This is not the
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
More than anything else, a loyal customer is the greatest asset of an ecommerce business. Find out why that is the case.
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
Blogging strategies for Ecommerce success.
Lowering the bounce rate on your ecommerce website is not something that you undertake once. Rather, it is a continuous process.
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
What does the future hold in store for ecommerce businesses? Which ecommerce businesses will survive, and which ones will go the way of the dinosaur?
You should always be tuned into the primary sources of traffic to your ecommerce website.
Ecommerce businesses are spending too much money on pay per click (PPC). It is imperative that they spend a lot of time optimizing those PPC campaigns.
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.