Ecommerce: Most Popular Articles
These articles are the most popular over the last month.
Advantages of Ecommerce
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
Disadvantages of Ecommerce
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
What Is Ecommerce?
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
36 Advantages and Disadvantages of Ecommerce
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
Ecommerce Top 5 Tips
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Successful Ecommerce Business
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Types of Ecommerce
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Going Global and Mobile
As the world gets "flatter," more of us communicate with more people, more often, from around the world.
As the world gets "flatter," more of us communicate with more people, more often, from around the world.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
How to Succeed in Ecommerce
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking—at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, until you can afford to hire someone to help you.
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking—at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, until you can afford to hire someone to help you.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Ecommerce Business Plan
You could develop one general ecommerce site, or multiple specialist ecommerce sites. This article helps you decide which one makes more sense.
You could develop one general ecommerce site, or multiple specialist ecommerce sites. This article helps you decide which one makes more sense.
Why One Sitemap Isn't Enough
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
Improve Customer Conversion
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Open Source Multi-Edition
The following list of open source multi-edition Ecommerce software is provided for your convenience. All product descriptions were provided by the software developers.
The following list of open source multi-edition Ecommerce software is provided for your convenience. All product descriptions were provided by the software developers.
Payment Gateway
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Shopping Cart Conversion
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Hosted Ecommerce Solutions
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
How Does Ecommerce Work?
There are several integral components of an ecommerce business. Find out how the different components work with each other.
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Ebusiness vs. Ecommerce
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Magento Go - Hosted Ecommerce
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
Enterprise-Class Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Ecommerce to Mcommerce
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Making the Transition to Mobile Commerce
Mobile commerce has arrived in a big way, and many online merchants are already mobile-ready for the next shopping season. Suffice it to say, the numbers are staggering. Meanwhile, here you sit on the sidelines with a site that can't keep up with the race. What can you do to make your site mobile-ready?
Mobile commerce has arrived in a big way, and many online merchants are already mobile-ready for the next shopping season. Suffice it to say, the numbers are staggering. Meanwhile, here you sit on the sidelines with a site that can't keep up with the race. What can you do to make your site mobile-ready?
Starting an Ecommerce Business
In 1987, Carole and Michael Middleton started a party supply. With help from their agency, Screen Pages, Party Pieces is now one of England's leading online retailers. If that's not enough, their daughter Kate is engaged to Prince William. Party on!
In 1987, Carole and Michael Middleton started a party supply. With help from their agency, Screen Pages, Party Pieces is now one of England's leading online retailers. If that's not enough, their daughter Kate is engaged to Prince William. Party on!
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Ecommerce Hosting
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Link Building Strategies
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Enterprise Ecommerce Solutions
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
Ecommerce Business Blog Strategy
How to blog without creating unnecessary work for yourself.
How to blog without creating unnecessary work for yourself.
Two Factor Authentication
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
How to Estimate Site Traffic
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
Ecommerce Blog
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Shopify App Store
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Despite the fact that Shopify is a pretty basic hosted shopping cart provider, the apps in the Shopify App Store add all the functionality you need.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Canonical URL
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Enterprise Ecommerce Software
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
OsCommerce-Based Software
The following open source Ecommerce software products are based on the OsCommerce engine. This list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
The following open source Ecommerce software products are based on the OsCommerce engine. This list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
Keyword Density
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Open Source Ecommerce Plugins
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
The following open source Ecommerce software products are designed to be used with specific Content Management Systems (CMS). The list is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
Ecommerce Suite: WebSphere
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Success in ecommerce is about using business intelligence intelligently. Here's how.
Ecommerce Events - N. America
Upcoming Ecommerce conferences and seminars to be held in North America.
Upcoming Ecommerce conferences and seminars to be held in North America.
Visual Marketing
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
If you can primarily use one of your five senses online, then that is the one you need to focus on to sell products.
Social Ecommerce
Social media has altered consumer behavior. Make sure that you do not get left behind.
Social media has altered consumer behavior. Make sure that you do not get left behind.
Domain Name Protection
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Online Banking Personas
In November 2007, the CheckFree User Experience Design Team, working in association with Lextant, an interactive agency based in Columbus Ohio conducted a study to determine how online banking customers receive and pay their bills. The team studied the attitudes, goals, behaviors and needs of actual consumers who were using online banking and bill paying services.
In November 2007, the CheckFree User Experience Design Team, working in association with Lextant, an interactive agency based in Columbus Ohio conducted a study to determine how online banking customers receive and pay their bills. The team studied the attitudes, goals, behaviors and needs of actual consumers who were using online banking and bill paying services.
SEO for Ecommerce
Ecommerce websites usually do not invest significantly in SEO. That is why a little SEO effort can go a long way.
Ecommerce websites usually do not invest significantly in SEO. That is why a little SEO effort can go a long way.
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
How exactly does an affiliate program work on ecommerce websites? What are its components?
How to Merge Catalog Data
To illustrate how this works, we're going to do a bare-bones merge into a blank template using Microsoft
To illustrate how this works, we're going to do a bare-bones merge into a blank template using Microsoft
Choosing a Hosted Solution
In 2008, Gartner predicted that by 2013, 40 percent of Ecommerce deployments would use complete Software as a Service (SaaS) solutions. We’re over half the way there now, and although you don’t hear the term SaaS bandied about quite as much these days, Software as a Service is everywhere you look.
In 2008, Gartner predicted that by 2013, 40 percent of Ecommerce deployments would use complete Software as a Service (SaaS) solutions. We’re over half the way there now, and although you don’t hear the term SaaS bandied about quite as much these days, Software as a Service is everywhere you look.
Latent Semantic Indexing
LSI threatens to change the way a search engine reads your site. And that is good news.
LSI threatens to change the way a search engine reads your site. And that is good news.
SEO Copywriting
The textual content on your ecommerce website influences your rankings in search engine results. Find out how you can write better copy.
The textual content on your ecommerce website influences your rankings in search engine results. Find out how you can write better copy.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Effective Email Marketing
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
Open Source Development Tools
The following list of open source Ecommerce development tools is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
The following list of open source Ecommerce development tools is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
Ecommerce Blogging Strategy
Blogging strategies for Ecommerce success.
Blogging strategies for Ecommerce success.
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Finding the Path to Purchase
Studies show that an online store with a well-defined path-to-purchase can sell two- to three-times more than a site a with poorly-designed purchase process. However, unlike shoppers at an Ikea store who are led down a predetermined path through the store, online shoppers typically follow a round-about, nonlinear path that, at first, can be hard to predict.
Studies show that an online store with a well-defined path-to-purchase can sell two- to three-times more than a site a with poorly-designed purchase process. However, unlike shoppers at an Ikea store who are led down a predetermined path through the store, online shoppers typically follow a round-about, nonlinear path that, at first, can be hard to predict.
Ecommerce Template
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
Open Source Ecommerce Solutions
If you, like so many other computer users, spend most of your time using Microsoft or Apple products, you may already use open source software and not even know it. If you have ever used the Firefox browser, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source. So what is all this fuss about open source software, and what does it mean for you?
If you, like so many other computer users, spend most of your time using Microsoft or Apple products, you may already use open source software and not even know it. If you have ever used the Firefox browser, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source. So what is all this fuss about open source software, and what does it mean for you?
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Consumer Behavior
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
Seasonal Marketing
I would be surprised to find a marketing niche that does not demonstrate seasonality. Understanding and capitalizing upon seasonality is important for ecommerce success.
I would be surprised to find a marketing niche that does not demonstrate seasonality. Understanding and capitalizing upon seasonality is important for ecommerce success.
World of Open Source Software
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. Everywhere you look, open source is encroaching upon what was once the domain of proprietary software.
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. Everywhere you look, open source is encroaching upon what was once the domain of proprietary software.
PCI Compliance Guidelines
PCI Compliance Guidelines for Ecommerce Merchants.
PCI Compliance Guidelines for Ecommerce Merchants.
Karma of Hyper-Aggressive Online Sales
How unscrupulous marketeers enticed by "easy money" became the subjects of a Senate investigation and
How unscrupulous marketeers enticed by "easy money" became the subjects of a Senate investigation and
Ecommerce Suite: Escalate
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Customer Engagement
Customer engagement is not merely a buzzword. It could be the Holy Grail to ecommerce success.
Customer engagement is not merely a buzzword. It could be the Holy Grail to ecommerce success.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
Intellectual property may be the most valuable asset that an ecommerce business owns.
SSL
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Buyer-Centric Ecommerce
Adam Needles, VP of Demand Generation Strategy at Leftbrain Marketing talks about buyer-centric marketing, digital body language, and bottoms-up, inbound marketing strategies for online merchants of today.
Adam Needles, VP of Demand Generation Strategy at Leftbrain Marketing talks about buyer-centric marketing, digital body language, and bottoms-up, inbound marketing strategies for online merchants of today.
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Ecommerce Events - Australia
Upcoming Ecommerce conferences and seminars to be held in Australia and New Zealand.
Upcoming Ecommerce conferences and seminars to be held in Australia and New Zealand.
Analyzing Mobile Usage
Now that you've spent all that money on a mobile-optimized site, you might be thinking that you've got all your bases covered. You might be surprised to learn that some of the biggest names in the industry are still struggling to get their mobile act together. However, the vast majority of the top sites have yet to offer any kind of mobile support. David Engel of Brand Anywhere shares his insight and analysis of what some mobile sites are doing right -- and what some of them are missing.
Now that you've spent all that money on a mobile-optimized site, you might be thinking that you've got all your bases covered. You might be surprised to learn that some of the biggest names in the industry are still struggling to get their mobile act together. However, the vast majority of the top sites have yet to offer any kind of mobile support. David Engel of Brand Anywhere shares his insight and analysis of what some mobile sites are doing right -- and what some of them are missing.
Questions from Readers
Ecommerce Questions from Readers at About.com
Ecommerce Questions from Readers at About.com
The "Ten Commandments" of PCI Compliance
Every merchant who handles customer credit card information must live by the "10 Commandments" of PCI Compliance.
Every merchant who handles customer credit card information must live by the "10 Commandments" of PCI Compliance.
Open Source: OXID
The following list of open source Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of open source Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Ecommerce Events - Europe
Upcoming Ecommerce conferences and seminars scheduled scheduled for Europe.
Upcoming Ecommerce conferences and seminars scheduled scheduled for Europe.
The Path to Purchase
Studies show that an online store with a well-defined path-to-purchase can sell two- to three-times more than a site a with poorly-designed purchase process. However, unlike shoppers at an Ikea store who are led down a predetermined path through the store, online shoppers typically follow a round-about, nonlinear path that, at first, can be hard to predict.
Studies show that an online store with a well-defined path-to-purchase can sell two- to three-times more than a site a with poorly-designed purchase process. However, unlike shoppers at an Ikea store who are led down a predetermined path through the store, online shoppers typically follow a round-about, nonlinear path that, at first, can be hard to predict.
Ecommerce Images
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
Open Source Enterprise Ecommerce
The following list of open source Ecommerce software for the enterprise is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
The following list of open source Ecommerce software for the enterprise is provided for your convenience and should not be viewed as an endorsement of any particular product. All product descriptions were provided by the software companies.
What Is Open Source Software?
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. So what's all the fuss about open source software, and is it something you can use?
Perhaps you, like so many other computer users, spend a good deal of time using commercial software products. Even if you're a diehard Microsoft or Apple user, it's entirely possible that you also use some open source software. If you've ever used Firefox, then you have already crossed over to the other side. If you're tempted to buy an Android smartphone -- well, that's open source, too. So what's all the fuss about open source software, and is it something you can use?
Bio: Ilya Pozin - CEO, Ciplex
Ilya Pozin is founder and CEO of Ciplex, a full-service interactive agency based in Los Angeles, and one of Inc. Magazine's Top 500 (#161) Fastest Growing Private Companies in America. Ilya holds a degree in Information Technology and specializes in online marketing, user experience and business consulting. His progressive thinking and boundless ambition have championed numerous awards for Ciplex while creating successful, innovative web presences for such high-profile clients as Nike and Century 21.
Ilya Pozin is founder and CEO of Ciplex, a full-service interactive agency based in Los Angeles, and one of Inc. Magazine's Top 500 (#161) Fastest Growing Private Companies in America. Ilya holds a degree in Information Technology and specializes in online marketing, user experience and business consulting. His progressive thinking and boundless ambition have championed numerous awards for Ciplex while creating successful, innovative web presences for such high-profile clients as Nike and Century 21.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
Q & A: Mobile Commerce
A hands-on exercise that illustrates the challenges of displaying desktop-optimized websites on smartphones.
A hands-on exercise that illustrates the challenges of displaying desktop-optimized websites on smartphones.
Bio: Ray Solnik - US GM, myGengo
Ray Solnik is the US General Manager of myGengo and provides consulting services to technology and service companies regarding strategy, new business initiatives, start ups, marketing, sales, product development and business development through his company, BuenaVista Business Services.
Ray Solnik is the US General Manager of myGengo and provides consulting services to technology and service companies regarding strategy, new business initiatives, start ups, marketing, sales, product development and business development through his company, BuenaVista Business Services.
Open Source: Magento
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Aggregator
A website that publishes syndicated data from RSS and Atom feeds.
A website that publishes syndicated data from RSS and Atom feeds.
Customer Retention
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Content Marketing
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
Native App
An application written for a specific device, such as a smartphone.
An application written for a specific device, such as a smartphone.
Ecommerce Navigation
Navigation links and menus on an ecommerce website are a primary determinant of its usability. If a customer is able to rapidly narrow down to her desired product, you have encouraged her to make a purchase.
Navigation links and menus on an ecommerce website are a primary determinant of its usability. If a customer is able to rapidly narrow down to her desired product, you have encouraged her to make a purchase.
PCI Compliance
Operating within the requirements set by the Payment Card Industry.
Operating within the requirements set by the Payment Card Industry.
Open Source: CS-Cart
The following list of open source Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
The following list of open source Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Helping Small Businesses
The success of the UK's leading party supply company, Party Pieces, can be attributed to hard work, good advice, and support from their Ecommerce agency, Screen Pages.
The success of the UK's leading party supply company, Party Pieces, can be attributed to hard work, good advice, and support from their Ecommerce agency, Screen Pages.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Eye-Tracking Usability Study
Some of the things we find are low-hanging fruit that are easy to correct. We know through research that
Some of the things we find are low-hanging fruit that are easy to correct. We know through research that
Magento
A powerful, open source e-commerce and mobile commerce platform that runs in the LAMP environment.
A powerful, open source e-commerce and mobile commerce platform that runs in the LAMP environment.
Open Source: CRE-Loaded
The following list of open source multi-edition Ecommerce software is provided for your convenience. All product descriptions were provided by the software developer.
The following list of open source multi-edition Ecommerce software is provided for your convenience. All product descriptions were provided by the software developer.
Cyber Monday
Cyber Monday is here to stay, and ecommerce marketing professionals are pulling out all stops to make the most of this billion dollar plus sales day.
Cyber Monday is here to stay, and ecommerce marketing professionals are pulling out all stops to make the most of this billion dollar plus sales day.