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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
What Is Two Factor Authentication?
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Ecommerce Implications of Facebook Buying...
So Facebook has bought WhatsApp! For 19 billion dollars! While there is a lot of discussion around the valuation, timing, and rationale of the purchase, I
Magento Goes for Small Business with "Magento Go"
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Book Review: Effortless E-Commerce With PHP and...
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Does Your Ecommerce Landing Page Do What You...
What is the first impression your ecommerce website flashes out to a new visitor? Is your landing page sub par?
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Ecommerce Suite: ATG Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
Starting an Ecommerce Business
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Ecommerce Trust Deficit Is a Real Thing -- Stop...
There is nothing more important for an ecommerce business than a customer that trusts it. What are you doing about developing trust?
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
Ecommerce Template
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
Is Your Registration Process As Painful as a...
At best registration on an ecommerce website is a necessary evil for a user. In that case, how do you get customers to register?
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
SEO vs. SEM
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Business Vision
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Consumer Behavior
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
What Is Reverse Logistics?
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
Returns Policy
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
The Last Few Seconds of a Customer on Your Site...
Exiting customers are not a lost cause. Far from it. You can certainly design a great offer for them.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Book Review: E-Business and E-Commerce...
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
Customer Acquisition Strategy
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Keyword Density Is Dead. Long Live Keyword...
Keyword density is an SEO concept that should have been buried years ago. But it continues to raise its ugly head.
How Do You Actually Reach Out to Customers to...
Collecting customer feedback is not a trivial task. Find out how you can go about it effectively.
Privacy Policy
In this era of online privacy concerns, it is important that you make your privacy policy clear. Here is what you can do about it.
Product Description
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
Ecommerce Business Model
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Ecommerce Security
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
What Is Link Building?
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Domain Name Protection
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Rethinking the "Buy Now" Button
Ecommerce experts cry themselves hoarse about the importance of a great call to action button. But we still say easy-to-rectify mistakes everywhere.
Couponing
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
An Ecommerce Website With an Attitude!
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How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Balancing Features and Benefits on Your Product...
On your ecommerce website who wins: features or benefits? This is not an easy question to answer and you may often not know what side to support.
If You Have to Make Customers Fill Up a Form,...
Filling up forms on an ecommerce website is a big pain. Help customers by reducing this pain.
A Thermometer to Measure the Temperature of an...
An ecommerce business is a different animal. Assessing its health requires a special kind of thermometer.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
An Angel Investor's Perspective of Ecommerce...
If you have set up an ecommerce venture, here are some articles to help you scale up.
Cost Per Acquisition Is a Key Performance...
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Fight the Ecommerce Big Boys on Their Turf and...
Scale is the mantra for ecommerce business success. So make sure that you have your scaling formula right.
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
How Do Ecommerce Websites Deal With the...
Earlier the .com domain names ruled the roost. But that is rapidly changing. Find out how that impacts ecommerce.
Reputation Management for Ecommerce Businesses
Your reputation is the single largest factor affecting your brand. In an increasingly social online world, take proactive steps to manage your reputation.
Affiliate Marketing Is Not a Bed of Roses for...
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Good SEO Copywriting Is Not Just for Search...
Great SEO copywriting can ensure that the textual content on your ecommerce website positively influences customers and search engine alike.
Why Ecommerce Business Spam Is Bad for Everyone
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.
Step-by-Step Guide to Setting Up a Million...
Setting up a million dollar ecommerce business is easy. Sustaining it is the challenge.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Developing Trust in Ecommerce
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
How To Merge Data Into a Product Catalog
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Ecommerce Competition
It is time you took a hard stand against the competition. Ecommerce is hypercompetitive to begin with; there is no room for laxity.
Online Shopping Cart
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Wholesaler Relationships
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
Is This the Right Technology to Place Your...
Do you have a perspective on where ecommerce technology is headed? Are you willing to bet on the ecommerce technology of the future?
Open Source Ecommerce Software
The following list of open source Ecommerce software is provided for your convenience and should not be viewed as an endorsement of any particular product. The product descriptions were provided by the software companies.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Simple Pointers to Succeed at Ecommerce...
Outsourcing some of your business processes does not mean that you run away from your core responsibilties.
Cyber Monday
Cyber Monday is here to stay, and ecommerce marketing professionals are pulling out all stops to make the most of this billion dollar plus sales day.
Making the Transition to Mobile Commerce
Mobile commerce has arrived in a big way, and many online merchants are already mobile-ready for the next shopping season. Suffice it to say, the numbers are staggering. Meanwhile, here you sit on the sidelines with a site that can't keep up with the race. What can you do to make your site mobile-ready?
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
International Ecommerce
Expanding internationally is easy. But what does it take to succeed in a new country?
Clickstream
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
PCI Compliance Guidelines
PCI Compliance Guidelines for Ecommerce Merchants.
4 Fatal Signals of Imminent Failure of an...
Each ecommerce business has its own recipe for success. But several that fail seem to follow a recipe too.
Customer Retention
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Ecommerce Suite: IBM WebSphere Commerce
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Maximizing Ecommerce Profits
Once you have done all you can do, you will have to come up with innovative means to improve profitability. But at the early stages, you need to make sure that you have the basics in place.
Future of Ecommerce
What does the future hold in store for ecommerce businesses? Which ecommerce businesses will survive, and which ones will go the way of the dinosaur?
The Complete E-Commerce Book by Janice Reynolds
A common claim by several ecommerce books is that they are "complete" guides. Some books fit the bill
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
Link Building Strategies
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
How to Use Spoon Browser Sandbox
How to run cross-browser tests on your Ecommerce site using Spoon Browser Sandbox. Spoon Browser Sandbox is a free, cloud-based service that lets you run popular browsers directly from the Web installing them on your computer. It supports the most current -- and also older -- versions of Internet Explorer, Firefox, Safari, Chrome, and Opera. Spoon Browser Sandbox provides an easy and elegant solution to the nagging problem of cross-browser testing.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Pinterest for Ecommerce
For some ecommerce businesses, Pinterest is the new kid on the block. For others, it is already a substantial source of high-quality traffic.
Hosted Ecommerce Solutions: Small-to-Medium...
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Canonical URL
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Gearing Up to Go Global and Mobile
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E-Commerce for Dummies by Don Jones
It is reasonable to assume that most readers have come across a couple of books from the Dummies series,
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
Ecommerce Valuations
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
A Checklist to Evaluate Whether You Will...
To achieve great results in affiliate marketing, you need to recruit top affiliates. How will you do that?
How to Improve Your Customer Conversion Rate
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
Customer Loyalty Programs
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
SEO for Ecommerce
Ecommerce websites usually do not invest significantly in SEO. That is why a little SEO effort can go a long way.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
What Kind of Founding Team Would Make an...
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
Ecommerce Business Ideas
While there are several advanced ecommerce thoughts, it usually boils down to some basic ideas. Here are some tips for success in ecommerce.
Ecommerce Loyalty
More than anything else, a loyal customer is the greatest asset of an ecommerce business. Find out why that is the case.
Content Marketing
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
How Are You different From Amazon / EBay?
Is there really room for one more ecommerce giant? Or is it now going to be eBay and Amazon forever?
How to Use YouTube for Ecommerce
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Social Ecommerce
Social media has altered consumer behavior. Make sure that you do not get left behind.
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Ecommerce Pricing Is Tricky. But it Need Not Be
What is the basis of pricing your products one way or another? This is a question that has plagued ecommerce professionals since day one.
Ecommerce Platforms
At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
The Death of SEO as We Knew It
There was a time when ecommerce SEO was about gaming the Google algorithm. Then Google got smarter.
SSL
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
Ecommerce Social Media
The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
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