Ecommerce: Most Popular Articles
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
: What Is Two Factor Authentication? Despite warnings, many people use the same password on multiple
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
There are several integral components of an ecommerce business. Find out how the different components work with each other.
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Supply chain management is at the heart of any retail business. Ecommerce is no different.
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
With the launch of this affordable, cloud-based, hosted Software as a Service (SaaS) Ecommerce platform, Magento Go rounds the corner on ease-of-use by addressing the needs of novice users and breaking down barriers to entry for many small-to-medium sized businesses.
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
It is not easier to succeed in ecommerce, but it can certainly be faster. Here is a guide to set up an ecommerce business in one day.
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
How exactly does an affiliate program work on ecommerce websites? What are its components?
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Initially ecommerce businesses find success only in pay per click traffic. As a result they could end up overlooking SEO entirely. But that may not be a smart move.
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy?
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Though reverse logistics is not as popular as the supply chain that gets the goods into the hands of the customer, it is as important.
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If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
Success in ecommerce is about using business intelligence intelligently. Here's how.
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Invest in your affiliates. Give them tools that will help them sell on your behalf.
At the initial stage, selecting an ecommerce template does not necessarily seem like an important strategic decision. But nothing could be further from the truth.
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
If we want ecommerce to grow, we need to pay special attention to security. In the absence of a secure business environment, ecommerce has no future.
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Videos are turning out to be one of the most effective marketing tools. That is where YouTube can become an ecommerce merchant's dream come true.
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
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The advent of social media has changed expectations from marketers. Learn about surviving in the new paradigm.
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
With all the demands on an ecommerce professional's time, some are taking the easy route of automating their social messages. Does this work?
Hosted Ecommerce Solutions: Small-to-Medium Sized Business
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Facebook can be a great marketing tool for ecommerce businesses -- but only if used right.
Setting up a million dollar ecommerce business is easy. Sustaining it is the challenge.
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
While social media has opened doors that did not exist until recently, it does not require a rocket scientist to figure out this new reality.
The following list of Enterprise-class Ecommerce software is provided for your convenience. The product descriptions were provided by the manufacturers.
If you are an ecommerce business, please be courteous enough to avoid spamming your customers with frequent product recommendations.
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Some think of it as a fad, but there are many compelling reasons to employ content marketing techniques for ecommerce.
Each ecommerce business has its own recipe for success. But several that fail seem to follow a recipe too.
While everyone is rushing to the Facebook gold rush, make sure that you are avoiding these newbie mistakes.
We all hating at yet another website. But ecommerce business have a lot more to gain from a registered visitor, as opposed to a guest? So what is the solution?
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
It is time you took a hard stand against the competition. Ecommerce is hypercompetitive to begin with; there is no room for laxity.
The following list of Ecommerce software is provided for your convenience. All product descriptions were provided by the software company.
Social media has altered consumer behavior. Make sure that you do not get left behind.
The domain name of your ecommerce website is crucial to your business. But it may not be safe.
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
How much does it take your ecommerce business to acquire a new customer? How does that compare to the value that customer brings to you.
In any business, employees are the key resource. Ecommerce businesses are no different -- even after an acquisition.
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
If you think that you can get away with no effort in social marketing for your ecommerce venture, think again.
Acquiring customers is the primary task of all ecommerce business. But that does not mean that you can ignore satisfying those customers.
If you want to succeed in the long term, you need to earn your customer's trust. Here are some basic steps you can take to gain credibility.
When the customer narrows down their search to a specific product page on your ecommerce website, the image and product description on that page influences the purchase decision. Make sure that the product description is what the customer wanted to read.
PCI Compliance Guidelines for Ecommerce Merchants.
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Customer service makes for great slogans. Everyone claims that they have the very best customer service. But here are 5 ideas that will work every time.
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Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Intellectual property may be the most valuable asset that an ecommerce business owns.
Why do so many people get cold feet before completing an online purchase? Wouldn't it be great if you could identify in advance, and address the issues which are most likely to cause people to change their minds? Even a small modification to your site can make a significant difference.
If you have read my review of the book Ecommerce for Dummies , you would recollect my mentioning that
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Online retail expert, Roger Willcocks, owner of UK-based agency Screen Pages, shares a simple formula for estimating the amount of traffic necessary to reach your sales goal.
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Earlier, I had written an article about using WordPress for ecommerce . At that point of time, I had
Focusing on evidence driven strategies, as opposed to gut-feel can make the difference between success and failure.
If you had an insight into consumer behavior, you would have the key to continued ecommerce success. Here is the first step to that journey.
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At the risk of seeming cookie-cutter, you should evaluate some of the most popular ecommerce platforms. Here are five of the most popular.
Some tasks get overlooked in a fast-growing ecommerce business. Here is a checklist.
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
You have worked on providing great user experience to your shoppers. But did you check all steps of the purchase process?
Though large ecommerce businesses use social media as one of the many tools in their arsenal, I know
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Expanding internationally is easy. But what does it take to succeed in a new country?
Depending upon your objectives, one social platform might work better than another. Find out about some of the most popular social websites, and figure out how they can be part of your ecommerce communication mix.
There are some pretty basic factors that affect conversion on your ecommerce website. Here is a nifty little list.
Do not fall for run of the mill ideas about what you should post on social platforms. Make sure what you post reflects who you are.
For some ecommerce businesses, Pinterest is the new kid on the block. For others, it is already a substantial source of high-quality traffic.
So Facebook has bought WhatsApp! For 19 billion dollars! While there is a lot of discussion around the valuation, timing, and rationale of the purchase, I
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
Wouldn't it be ecommerce heaven if customers paid you for the privilege of buying on your website. Well, VIP subscription clubs do just that.
Though I am a big believer in the future of ecommerce, I do not automatically assume that a specific ecommerce player will do well too.
People actually part with their money on your ecommerce website. Do your security measures warrant that level of trust?
Scale is the mantra for ecommerce business success. So make sure that you have your scaling formula right.
Ecommerce websites often have different webpages with the same content. This can cause a problem in ecommerce SEO.
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Images attract customers. They are a proxy for the product itself. Make sure that the images on your ecommerce website are up to the mark.
Links are the primary means of hyper-text navigation on the Internet. Find out how you can develop link-love for your ecommerce website.
Hard sell is fun only to a few. Despite any short-term benefits you might notice, the fact is that hard sell is a bad sales strategy.
Management gurus have debated it ad nauseam. But the decision of making a new ecommerce business or buying into an existing one is still tricky.
Automated as well as manually created product lists can help move the goods. Here's how.
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
What distinguishes a good ecommerce website from an also ran? Especially when they both seem to be selling identical products. The difference might be customer-delight.
Text is never going to be an insignificant part of your website. It's important to get it right.
What does the future hold in store for ecommerce businesses? Which ecommerce businesses will survive, and which ones will go the way of the dinosaur?
Lowering the bounce rate on your ecommerce website is not something that you undertake once. Rather, it is a continuous process.
If I were to choose one, I would say the most important feature of an ecommerce website is security. SSL helps with ecommerce security.
If you have set up an ecommerce venture, here are some articles to help you scale up.
Retaining a customer is the hallmark of a successful ecommerce business. But what can you do to ensure that the customer keeps coming back for more?
Valuations of ecommerce startups have been pretty much over the top; from where I stand. Are we at the threshold of a valuation bust of ecommerce businesses?
You should always be tuned into the primary sources of traffic to your ecommerce website.
An ecommerce business is a different animal. Assessing its health requires a special kind of thermometer.
Being an affiliate marketer and being an ecommerce merchant are two different things. But at their core,
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
Ecommerce was once a distant cousin of physical retail. Are they getting ready to cohabitate?