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Ecommerce: Most Popular Articles

These articles are the most popular over the last month.
Is Ecommerce Right for Your Business? 36 Pros...
If you read popular business literature, you are often left feeling that ecommerce is the solution to all business problems. It is time to see both sides of the coin.
11 Reasons Ecommerce Is Taking the Retail World...
When you read the following list of advantages of ecommerce for businesses and customers, you will get the sense that ecommerce is the holy grail of retail.
When Ecommerce Isn't So Great
For the effective development of any industry, it is important to recognize its shortcomings. Here is a look at the disadvantages of ecommerce.
What Is Ecommerce, and What Are the Different...
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Did You Know That There Are 4 Types of Ecommerce?
Ecommerce has matured into a full-blown industry. As a result, we can now see several variants of ecommerce.
Business to Business Ecommerce
Though one does not hear about it a lot, B2B ecommerce has truly revolutionized the world of business. Adopters of online business to business processes have reaped several benefits.
WordPress for Ecommerce
There are many licensed ecommerce software packages out there. But WordPress is an interesting choice as it did not start out as an ecommerce solution.
Is Business to Business Ecommerce the Same as...
Differentiating between ebusiness and ecommerce is helpful in understanding the new paradigm of business. Surprisingly, it is not easy.
Supply Chain Strategy
Supply chain management is at the heart of any retail business. Ecommerce is no different.
Don't Be a Dummy -- Find Out How Ecommerce Works
There are several integral components of an ecommerce business. Find out how the different components work with each other.
The Future of Ecommerce
Today the economy is still in pretty rough shape, but it's better than it was a year or two ago, and that's great news! A large part of the success of this most profitable holiday season is due to the impressive amount of money being spent online. Over the past ten years, the Ecommerce revolution has transformed the way we shop. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception.
Running a Successful Ecommerce Business Is Not...
Ecommerce setups are some of the fastest growing businesses. However, ecommerce is not the magic wand for success. Find out what makes an ecommerce business tick.
Virtual Marketplace
It is one thing to sell goods online. It is entirely another to create a marketplace where others can come and sell their wares.
Affiliate Marketing Program
How exactly does an affiliate program work on ecommerce websites? What are its components?
Pay Per Click Strategy
Paying per click on your advertisements can be an effective method to gain web traffic. But you must make sure that you follow the right strategy.
Ecommerce Marketing Plan
There is often an element of spontaneity in the way you implement your marketing plans. But that does not mean that you do not undergo a rigorous ecommerce marketing plan development exercise.
Can You Answer the Question: What Is Reverse...
Though reverse logistics is not as popular as getting the goods into the customer's hands, it is as important. Do you know what is reverse logistics?
Ecommerce Marketing
Ecommerce can gain from conventional marketing. But it can also make use of a wide range of online activities.
Barriers to Entry in the Ecommerce Business
Most successful businesses enjoy some protection from barriers to entry. Ecommerce businesses are not one of them.
Business Intelligence for Ecommerce
Success in ecommerce is about using business intelligence intelligently. Here's how.
Read This If You Are Thinking of Starting an...
It is not easy to succeed at ecommerce, but starting an ecommerce business is a piece of cake. That is what causes all the confusion in aspiring ecommerce entrepreneurs.
Third Party Logistics
For successful ecommerce, effective fulfillment must be a given. Unless we can deliver the goods, the business cycle cannot be completed.
5 Tips to Running a Successful Ecommerce Business
To run a successful Ecommerce business, you must be willing and able to wear many hats. This is not a small undertaking -- at least if you intend to be successful. In a mature company, each topic listed below could be a department unto itself. If you cannot afford to delegate responsibility for any of these key areas, you will just have to do it all yourself, at least until you can afford to hire someone to help you.
Ecommerce and Intellectual Property
Intellectual property may be the most valuable asset that an ecommerce business owns.
7 Ways to Increase Your Shopping Cart...
Many ecommerce customers abandon their shopping midway. Ecommerce businesses must do their best to facilitate check out. Learn seven ways to increase the shopping cart conversion rate.
How to Write an Invoice for Your Ecommerce Sales
The invoice is not just yet another document. It is an official record of sale, and is a necessary part of the business of ecommerce.
Shopify Review
Shopify is one of the most popular hosted shopping cart provider. Read my review of their offering.
Security Issues in Ecommerce
If you want people to part with their money online, you need to make sure that they feel secure. That is why security is always going to be a big concern, for the ecommerce industry.
The Answer to the SEO vs. SEM Debate for...
Initially ecommerce success could come from PPC. So businesses could overlook SEO entirely. But the SEO vs. SEM debate is not so easily resolved.
Here's How to Make a Privacy Policy
Here is how to make a privacy policy. In this era of amplified privacy concerns, this is an important component of every ecommerce website.
Reverse Logistics
While ecommerce logistics focus on delivering goods to the customer, reverse ecommerce logistics deal with getting goods back to the ecommerce business.
Will Your Customers Hate You for Your Returns...
As an ecommerce website, you have learned to live with returns. But have you created a coherent and fair returns policy? If not, do so right away.
Challenges Accelerators Face With Ecommerce...
Business accelerators play a crucial role in the early life of businesses. But how can they help ecommerce startups?
Niche Ecommerce Business Ideas
Everyone would like to sell everything to everybody. But we are a little too late in the day for that. Find the right niche and rule it.
Top 10 Ecommerce Books
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
What Is a Payment Gateway?
A payment gateway is an interface between the banks (or financial institutions) of the shopper and the merchant. It facilitates the transfer of money from the shopper's account to the merchant's account.
How to Differentiate Your Ecommerce Business
Ecommerce businesses are too similar to each other. But it is not impossible to come up with effective differentiators.
Unique Products
What if you were the only ecommerce website selling a specific set of goods that consumers desire? Wouldn't that offer significant competitive advantage?
Does Your Customer Acquisition Strategy Acquire...
Your customer acquisition strategy is at the heart of everything you do. But that does not mean you can ignore satisfying those customers.
Ecommerce Fulfillment
Getting the goods into the hands of the customer is the most important stage in the ecommerce supply chain. But that is not as easy as it sounds.
Social Networking and Ecommerce
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
What's the Deal With Hyperlocal Ecommerce?
The past couple of years have seen the emergence of a new ecommerce beast, the hyperlocal ecommerce business.
One Repeat Customer Is Worth Two in the Bush
Only when the same customer repeatedly buys from you do you have an ecommerce business that can thrive. Without a loyal customer base, you have no business.
Ecommerce Shopping Cart Software
There are so many versions of what constitutes a shopping cart on an ecommerce website. It is almost like the story of the blind men and the elephant.
How to Choose a Domain Name
The domain name is one of the most crucial identifiers of your ecommerce website. Learn how you should choose your domain name.
The Ecommerce Professional
Not every person can become a great ecommerce professional. There are some characteristics that differentiate a winner.
A Product Description That Impresses and Converts
When the customer narrows down to a specific product page, the image and product description on that page influences the purchase decision.
Communication Strategy for Ecommerce
There are innumerable channels of communication between an ecommerce merchant and a customer. The suave ecommerce player must strive to adopt as many of these channels as possible, while ensuring that they are well supported.
Ecommerce Website
Not all ecommerce websites are created equal. Only the ones that focus on ease of use will survive.
What Is Two Factor Authentication?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Question: What
Should You Compete With Amazon or Rule a Niche?
Horizontal ecommerce outfits focus on breadth of product offerings, while vertical ones focus on depth. What works? What doesn't
Disadvantages of Affiliate Marketing
Some regard affiliate marketing as the panacea for all ecommerce-marketing woes. They are wrong!
How Can You Harvest Impulse Buying Behavior?
Impulse buying is a phenomenon that has been recognized by marketers decades ago. Find out how you can use it to maximize your ecommerce profits.
Behavioral Targeting
If you understand your customer, you can sell better. That is where the art and science of behavioral targeting assumes such great significance.
Will Your Ecommerce Business Thrive in an...
Ecommerce moved the venue of transactions from physical stores to the desktop computer. Today, with the proliferation of mobile devices, commerce is turning location independent. Is your ecommerce business ready to go mobile?
Affiliate Marketing vs. Referral Marketing
Despite their common points it is crucial that an ecommerce professional distinguish between affiliate marketing and referral marketing.
Ecommerce Bounce Rate
Customers who bounce off your website as if they are repelled by it are a major cause of concern. Luckily, there is a metric that measures this bounce rate.
The Right Ecommerce Business Plan
You could have one general ecommerce site, or many niche websites. This article helps you decide on an ecommerce business plan that makes more sense.
User Friendly Ecommerce Websites
User friendliness of an ecommerce website is not a matter that deserves mere lip service. Businesses can be made or broken on the basis of user friendliness.
The Japanese Ecommerce Market
As if it is not tough enough to grow on your home territory, international expansion adds a whole new dimension to your challenges. Learn about entering the Japanese ecommerce market.
YouTube Could Be the Holy Grail of Ecommerce
YouTube can become an ecommerce merchant's dream come true. And the tools and opportunites out there are only increasing by the day.
Black Friday
: In the United States, "Black Friday" is the day after Thanksgiving, and considered to be the unofficial
Move Aside B2B / B2C Ecommerce -- Make Way for...
What is B2B2C ecommerce? When does it make sense? Who gains from B2B2C ecommerce?
Will the "Uber for X" Model work?
Uber is a taxi-service, but it is also a model for local businesses to follow. That's what uberization or uberification is all about.
Shared Hosting vs. VPS
While shared hosting is priced attractively, it might not be the best choice for an ecommerce website.
Top 9 Affiliate Marketing Tools
Invest in your affiliates. Give them tools that will help them sell on your behalf.
Ecommerce Success Stories
Most ecommerce businesses fail. That is not the nature of the beast. Many of these failures are avoidable.
Crush Your Ecommerce Competition -- Only the...
Ecommerce is hypercompetitive. So there is no room for laxity when it comes to attacking your competition in the marketplace, every opportunity you get.
Cyber Monday
Cyber Monday is here to stay, and ecommerce marketing professionals are pulling out all stops to make the most of this billion dollar plus sales day.
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Acquiring Ecommerce Businesses Can Be Like 2 +...
I welcome you to explore the opportunity to set up an online marketplace for buying and selling ecommerce businesses.
It's Not Too Late to Start an Ecommerce Business
Despite being hypercompetitive, ecommerce still offers profitable opportunities. Here is an interesting case study.
The Secret Sauce of Ecommerce Copywriting
When you are writing copy for ecommerce, write like a journalist, not like your English teacher. This refers to the inverted pyramid style of writing.
Business Vision
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Two decades ago,
Instructions for How To Merge Data Into a...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >To illustrate
Is Less More When it Comes to Number of...
It's high time ecommerce websites used data analytics effectively, instead of presenting visitors with a large catalog of products.
Managing an Ecommerce Business
As the small ecommerce business matures, more people are need to assume increasingly specialized roles. Find out about some basic ideas about structuring a professional ecommerce organization.
Ecommerce SEO
Optimizing an ecommerce website for search follows the general principles of SEO. But the unique challenges of ecommerce SEO require unique solutions.
How Does One Reduce the Probability of...
What's unique about the ecommerce industry that causes almost all startups to fail? Here's what I think.
Ebook Ecommerce
Selling physical goods requires logistics, packaging, returns, repairs and many other headaches. Selling ebooks is operationally easier.
Mobile Ecommerce
Why would someone go through the rigmarole of switching on one's desktop computer if one has similar computational power in one's handheld device? The era of mobile commerce is upon us.
Showrooming and Webrooming Are Turning Retail...
Habits die hard, and showrooming is proof of that. While people want the benefits of ecommerce, they do not want to lose touch with physical retail either.
Top 5 Issues That Will Make You Irresistible to...
Sometimes it becomes important for ecommerce businesses to raise money from investors. Here is the path.
Figuring out the customer is never easy. But if you were to analyse their online behavior, you would get great clues.
Is Your Registration Process As Painful as a...
At best registration on an ecommerce website is a necessary evil for a user. In that case, how do you get customers to register?
Global Ecommerce
One of the major promises of ecommerce was that it dissolves national boundaries. And that is exactly what is happening.
How to Select the Right Hosting for an...
An ecommerce business needs a robust website. For that, it needs the right hosting service. Get equipped to choose the right hosting for your ecommerce website.
Make Money Creating Your Own Products
Though the mass market is for mass products, there are niche segments where highly individualistic products sell. How about facilitating your users who want to create and sell their own products?
Improving the Speed of Your Ecommerce Website
Making sure that your webpages load fast is the least that you can do to serve your customers. Here are 4 quick ideas to increase the speed.
Ignore Ecommerce Security and Lose the Race
If you want online retail to grow, you need to pay special attention to ecommerce security. In the absence of a security, ecommerce has no future.
Book Review: Effortless E-Commerce With PHP and...
When you think of technologies for ecommerce websites , those who are used to the old traditions of the
Wholesaler Relationships
Getting the right wholesalers into your supply chain is pivotal to your success. Find out how you can develop the right wholesaler relationships.
Which Is Less Painful: Selling Online or a Root...
It is no longer sufficient for ecommerce marketplaces to have a large number of sellers. You have to retain these sellers.
Will Jet Do to Amazon What Amazon Did to Walmart?
Jet.com is the upcoming ecommerce giant. It has a couple of hundred million investor-dollars to burn in its fight for marketshare.
Ecommerce Traffic
You should always be tuned into the primary sources of traffic to your ecommerce website.
Ecommerce Profits
Acquiring customers without being mindful of the cost of acquisition is easy. But sooner or later you will need to make profits.
Simple Pointers to Succeed at Ecommerce...
Outsourcing some of your business processes does not mean that you run away from your core responsibilties.
Inviting Angels and Venture Capitalists to Your...
When should you raise money for your ecommerce venture? How much? Find out answers to these questions.
What Kind of Founding Team Would Make an...
New ecommerce businesses spring up every day. But are the founding teams up for the challenge?
Personalized Products
Differentiating an ecommerce business is a difficult task. One way to do that could be to permit customers to personalize their products.
Supplier Due Diligence
Though you are not married to your supplier, it will help if your supplier can stick by you. To choose the right supplier there are a few elements of due diligence that should not be overlooked.
This Book Says That Even Dummies Can Set Up an...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > If you have read
Ecommerce Failures
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Ecommerce Loyalty
More than anything else, a loyal customer is the greatest asset of an ecommerce business. Find out why that is the case.
It Blows One's Mind to Think That Amazon Trumps...
Amazon is the online retail giant and Walmart is the offline retail giant. How do the two of these compare?
Top 11 Ecommerce Affiliate Marketing Strategy...
Affiliate marketing is a rigorous marketing discipline that requires a lot of time and money. Here is a checklist that highlights the most important factors that affect ecommerce affiliate marketing strategy.
Ecommerce Technology
Using the right technology can be the tipping point for your ecommerce business. This is a beginner's article for getting your ecommerce technology right.
Ecommerce Business Ideas
While there are several advanced ecommerce thoughts, it usually boils down to some basic ideas. Here are some tips for success in ecommerce.
Hey Entrepreneur! Have You Missed the Ecommerce...
It's not going to be an easy path for ecommerce startups, but I do foresee a newbie rising up to challenge the giants by the year 2020.
An Ecommerce Business Is Easy to Startup, But...
Scaling up an ecommerce business is not child's play. Here are some golden guidelines you can follow to scale up your ecommerce business.
Niche Ecommerce
You must resist the temptation to be everything to every body. Setting up a niche store dramatically increases your likelihood of success.
What Is the Future of Daily Deals Websites?
Daily deals websites were very popular, once upon a time. Then market characteristics change. Here is what really happened...
An Engaged Customer Is a Good Customer
Customer engagement has become a buzzword. That's unfortunate because an engaged customer is the one that converts well. Don't take this lightly.
Governments and Ecommerce
It is best to keep governments away from intervening in the ecommerce marketplace
Are Ecommerce Websites Condemned to Be...
Personal service is an important part of the retail customer's purchase process. How do online retailers deal with that?
Electronic Commerce by Gary Schneider
At the outset, let me point out that this is a textbook. So, it has all the pros and cons associated
Ecommerce Demographics
Demographics is more than merely a word in the marketer's lexicon. Find out the many benefits of targeting the right demographic.
The Landing Page on an Ecommerce Website Makes...
Each landing page is a gateway to your ecommerce website. Don't squander away any opportunity to convert.
Make it Easy to Buy and Customers Will Rush to...
Buying from your ecommerce website should be a pleasure. Only then can you expect customers to flock to you.
Why Every Ecommerce Site Needs Two Sitemaps
Every Ecommerce site should have two different sitemaps: One for humans, and another for robots, crawlers and spiders. Here's everything you need to know to get started.
Why Do So Many Ecommerce Businesses Die?
The birth and death of ecommerce business is regular occurrence. Find out why.
Abbreviation for application. Ecommerce.
Domain Name Extension
There are dozens of choices when it comes to domain name extensions. If you are an ecommerce business, how would you choose a domain name?
Direct Affiliates or Affiliate Networks
It makes sense to start out by signing up with an affiliate network. But be prepared to go solo when the time arises.
Ecommerce Big Data
Analyzing big data is not just a fad. It is the next big thing to make ecommerce more valuable and acceptable to customers.
Forced Registration Is the #1 Sales Killer on...
We all hating at yet another website. But ecommerce business have a lot more to gain from a registered visitor, as opposed to a guest? So what is the solution?
5 Compelling Reasons Why Low Prices Might Sink...
Sure, it is easy to sell tons of products if you offer low prices. But can you sustain those prices?
An operating system developed by Google for smartphones.
Web Programming and Internet Technologies: An...
At the heart of ecommerce is a website that displays products, engages with customers, and transacts
Hey Startup! Ecommerce Is Great, Are You?
Though I am a big believer in the future of ecommerce, I do not automatically assume that a specific ecommerce player will do well too.
Shopify Apps
This is a top 10 list of apps in the Shopify App Store. Put together these ten apps substantially increase Shopify's functionality.
Terms, Conditions, and for Ecommerce Affiliates
Any successful relationship is based on a clear understanding of expectations and obligations. An ecommerce affiliate program is no different.
Ecommerce in 2013
On the one hand, predicting the future of ecommerce is an exercise fraught with risk. On the other, we have to try and foresee macro-trends so that we are better prepared.
An Ecommerce Career – Gift or Curse?
The ecommerce industry is growing. That growth is leading to several new job openings all the time. Is a career in ecommerce a good idea?
Quality of Earnings
Increasing sales at the cost of profitability is clearly a short-term strategy. Ecommerce businesses will soon get acquainted with this truth.
How to Lower the Bounce Rate on Your Ecommerce...
Lowering the bounce rate on your ecommerce website is not something that you undertake once. Rather, it is a continuous process.
Differentiating Ecommerce
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >This is not the
Effective Email Marketing
Emails are free, and you can trigger a million emails at the click of a mouse. That does not mean that email marketing is trivial. Learn about the basics of email marketing for ecommerce websites.
The ABCs of A/B Testing
If you've ever had your eyes examined, then you already know something about A/B Testing. Which do you like better? This one... or that one? A or B?
What Kind of People Should Ecommerce HR Be...
Some tasks get overlooked in a fast-growing ecommerce business. Here is a checklist.
The Ecommerce Economic Model Is Different, Yet...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" > Ecommerce businesses
Managing Your Ecommerce Business Effectively
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of latest trends, but also be well versed with underlying concepts. That is why you need to read this book: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey.
The Advantage of Ecommerce Startup Traction
If you want to evaluate an ecommerce startup, it is pretty easy. All you need to do is to see how far along it has managed to travel.
Does Your Ecommerce Website Need a Blog?
A blog can really help an ecommerce website. However, you must be willing to nurture the blog. Find out whether your ecommerce business is ready for a blog.
How to Start an Ecommerce Business
In 1987, Carole and Michael Middleton started a party supply. With help from their agency, Screen Pages, Party Pieces is now one of England's leading online retailers. If that's not enough, their daughter Kate is engaged to Prince William. Party on!
Future of Ecommerce
What does the future hold in store for ecommerce businesses? Which ecommerce businesses will survive, and which ones will go the way of the dinosaur?
The Holy Marriage of Click and Mortar Commerce
While online retail was supposed to kill offline retailers, it now seems like click and mortar can not just co-exist, but indeed help each other out.
Online Shopping Cart
The shopping cart is where the final ecommerce action takes place. Make sure that your shopping cart is not found lacking.
Social Ecommerce
Social media has altered consumer behavior. Make sure that you do not get left behind.
Ecommerce Can Elegantly Piggy-Back on Viral...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >A year or so ago,

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