Updated Articles and Resources

By Ajeet Khurana, About.com Guide

Customer Rewards Program Created: Sunday, September 30, 2012 Updated: Saturday, May 18, 2013
Incentives are called incentives for a reason. They promote a certain behavior. Find out how ecommerce businesses can gain by using the right rewards program.
What Is Link Building? Created: Wednesday, November 30, 2011 Updated: Friday, May 17, 2013
Understanding link building is necessary for successfully marketing your ecommerce website. Otherwise you will end up paying per visitor that lands up on your ecommerce store.
Ecommerce Web Design Fee Created: Tuesday, October 30, 2012 Updated: Tuesday, May 14, 2013
Instead of decrying the high fee that top-notch web designers charge, why not get them on your side? Do not pay them a fee, but let them share in your earnings.
Pizza Ecommerce Created: Sunday, July 29, 2012 Updated: Tuesday, May 14, 2013
What can ecommerce players learn from one fateful social media scandal about Dominos Pizza?
Ecommerce Business Model Created: Monday, January 28, 2013 Updated: Tuesday, May 14, 2013
Discounting and overspending on acquiring new customers is driving many businesses into the dust. Let's stop this craziness.
Ecommerce Business for Sale Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
Given the way things are going, it is only a matter of time that many ecommerce businesses will turn belly up. That might be a good time to go shopping for ecommerce businesses.
Business Vision Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
I find that most ecommerce businesses seem to lack vision. Find out what "vision" is in the context of ecommerce.
Click and Mortar Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
Though the customer-facing end of ecommerce resides online, what you do offline can affect your fortunes in ecommerce.
Ecommerce Failures Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
The wise have always stated that failure is a stepping-stone to success. Nowhere is this more apparent than in ecommerce.
Social Commerce Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
Social media is where your customers are congregating. Understand social media and you understand how to appeal to your ecommerce customers.
Quality of Earnings Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
Increasing sales at the cost of profitability is clearly a short-term strategy. Ecommerce businesses will soon get acquainted with this truth.
Lean Ecommerce Created: Tuesday, January 29, 2013 Updated: Tuesday, May 14, 2013
Lean on staffing, lean on capital assets, lean on fixed costs, lean on expenses. That is what lean ecommerce is made up of.
How Are You different From Amazon / EBay? Created: Thursday, February 28, 2013 Updated: Tuesday, May 14, 2013
Is there really room for one more ecommerce giant? Or is it now going to be eBay and Amazon forever?
Couponing Created: Thursday, February 28, 2013 Updated: Tuesday, May 14, 2013
Could you make a lot of money setting up a couponing website? Does couponing make sustainable economic sense?
Social Marketing Snafus Created: Thursday, February 28, 2013 Updated: Tuesday, May 14, 2013
Your customers are not obliged to "Like" you on Facebook. Do not assume that they will obediently do, that which you command them to do. Instead give them a reason to Like you.
The First Rule of Ecommerce Created: Thursday, February 28, 2013 Updated: Tuesday, May 14, 2013
It is tough for some people to believe, but ecommerce businesses seem to be turning away a lot of customers. Find out some of the most common ecommerce failures.
Ecommerce Loyalty Created: Friday, March 29, 2013 Updated: Tuesday, May 14, 2013
More than anything else, a loyal customer is the greatest asset of an ecommerce business. Find out why that is the case.
Ecommerce Big Data Created: Friday, March 29, 2013 Updated: Tuesday, May 14, 2013
Analyzing big data is not just a fad. It is the next big thing to make ecommerce more valuable and acceptable to customers.
Social Networking and Ecommerce Created: Friday, March 29, 2013 Updated: Tuesday, May 14, 2013
Social networking platforms have taken on everyone's online existence. What can ecommerce businesses learn from social networking?
International Ecommerce Created: Friday, March 29, 2013 Updated: Tuesday, May 14, 2013
Expanding internationally is easy. But what does it take to succeed in a new country?
Make vs. Buy Created: Saturday, March 30, 2013 Updated: Tuesday, May 14, 2013
Management gurus have debated it ad nauseam. But the decision of making a new ecommerce business or buying into an existing one is still tricky.
Customer Loyalty Programs Created: Saturday, March 30, 2013 Updated: Tuesday, May 14, 2013
Some initiatives meant to spur customer loyalty could backfire. Others could work out beautifully.
Top Ecommerce Sites Created: Sunday, March 31, 2013 Updated: Tuesday, May 14, 2013
What distinguishes a good ecommerce website from an also ran? Especially when they both seem to be selling identical products. The difference might be customer-delight.
Top 10 Ecommerce Books Created: Sunday, March 31, 2013 Updated: Tuesday, May 14, 2013
There is no better teacher than a great book. That is what encourages me to put together this list of the top 10 ecommerce books.
Book Review: E-Business and E-Commerce Management (4th Edition) by Dave Chaffey Created: Wednesday, October 31, 2012 Updated: Saturday, May 11, 2013
A strong conceptual background makes a professional resilient to challenges that the economy or the workplace may throw up. For ecommerce professionals, it is important that to stay abreast of late...
Book Review: E-Commerce 2012 by Kenneth Laudon and Carol Guercio Traver Created: Wednesday, October 31, 2012 Updated: Saturday, May 11, 2013
While there are many books that help you get started on an ecommerce venture, there are very few that help you clarify your ecommerce concepts. This is a book review of the textbook "E-Commerce 201...
Book Review: Effortless E-Commerce With PHP and MySQL by Larry Ullman Created: Wednesday, October 31, 2012 Updated: Saturday, May 11, 2013
If you are technically oriented, you can create a website that will stand apart from the cookie cutter ecommerce websites out there. This is a book review of "Effortless E-Commerce With PHP and MyS...
Design and Launch an Ecommerce Business in a Week by Jason Rich Created: Tuesday, October 30, 2012 Updated: Saturday, May 11, 2013
The book, "Design and Launch an Ecommerce Business in a Week" by Jason Rich is a beginner's guide to ecommerce and teaches the reader how to get the basics right.
Ecommerce Best Practices by Thomas M McFadyen Created: Monday, April 22, 2013 Updated: Saturday, May 04, 2013
This is a review of the book "Ecommerce Best Practices - How to Market, Sell, and Service Customers With Internet Technologies" by Thomas M McFadyen.
E-Commerce for Dummies by Don Jones Created: Monday, April 01, 2013 Updated: Saturday, May 04, 2013
Book review of "E-Commerce for Dummies" by Don Jones, Mark Scott, and Rick Villars.
Starting an Online Business for Dummies Created: Wednesday, April 03, 2013 Updated: Saturday, May 04, 2013
Book review of "Starting an Online Business All-in-One for Dummies" by Shannon Belew and Joel Elad.
E-commerce Get It Right! by Ian Daniel Created: Monday, April 01, 2013 Updated: Saturday, May 04, 2013
Book review of "E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Bu...

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