Recently I wrote a Shopify review. Now it is time to post my thoughts on a licensed ecommerce software package. And it is not the one that you are thinking about. Instead, I wrote an article about WordPress for Ecommerce.

While some of you might think of that as an obvious choice, others might wonder why blogging software is masquerading as an ecommerce platform.

You do not need an MBA degree to set up an ecommerce business. But you sure need to have a plan. And the most important part is your ecommerce marketing plan. What you put into it is up to you. But there needs to be a plan, so that you are not meandering through issues aimlessly.

Despite all your SEO and PPC campaigns, there is a limit to how much traffic you can drive to your site. If you could harness the power of affiliate marketing, you would open up whole new audiences. There are many ecommerce setups that succeed solely because of the business that is brought in by affiliates.

But an affiliate marketing program is no silver bullet. You have to learn the basics, and then use your judgment in implementing the best affiliate offer.

While you are at it, do not overlook the close relative of affiliate marketing: referral marketing. Confused? Why not read my article titled: Affiliate Marketing vs. Referral Marketing?

As if marketing was not already broad enough, along come new tools for marketing online.

So, if you are an ecommerce professional, how do you market? Do you use the tools of conventional marketing at all? Or do you have to enter the fancy schmancy world of social media?

To explore this thought more, I recently authored an article on ecommerce marketing. It will probably raise more questions than it answers, but that is the objective.