So, you wrote an absolutely fantastic post on your blog. You spent time, performed background research and helped your customers understand their desired product line better. And then came along a plagiarizer, and immediately copied your entire blog post. What is worse, this was a sophisticated crook and he has managed to give the impression that the content was originally his.
This is a common scenario in content marketing. The problem was largely unsolvable earlier. But with the coming of Google Authorship, there is hope around the corner. Ecommerce businesses should take note of this opportunity and claim authorship of as many of their content assets as possible.