1. Inform Followers About Special Deals and OffersYour Twitter account should do more than push links to your website. As part of the mix, some tweets can definitely promote specific products. Your followers quite likely expect to hear about your offerings. This is one of the reasons they chose to follow you.
2. Just Talk to Your Followers
One of the big disadvantages of ecommerce
is that it lacks that personal touch. Some ecommerce players try to overcome that with a blog
. While your blog might also be a good idea, Twitter presents a nice neutral ground for you to just share ideas, thoughts, and links with your followers. And your links do not always need to point to a page on your website
3. Tap Into the Networks of Your Followers by Giving Them Something to RetweetMany ecommerce players have found a way to strike a chord with followers who then retweet the message. This gives the ecommerce player access to the networks of their followers, thereby having an amplification effect on their messages.
4. Give Your Customers Something New All the TimeBeing perpetually fresh is tough on an ecommerce website. Even if you have a blog, posting more than once or twice a day seems like overkill. But if you have something relevant to say, even 50 tweets a day is not too much. Of course, you should assess the response to your tweets before increasing the count too much. You do not want to be seem as spamming the user.
5. Connect With Customers in Their Present State of MindIf Olympics is trending, you can correlate the latest developments with related products on your website. If we are in the midst of back-to-school season, you can subtly promote your school product line. Sure this can be done on your website too. But on Twitter this is very easy. And surely you do not want to miss out on a promising venue to connect with your customers.
6. Manage Your ReputationLike it or not, people are going to talk about you. Wouldn't it be so much better to be able to hear what they are saying, and responding to them. That is the opportunity Twitter provides.
7. Link to Relevant ContentThere are many websites that offer relevant, yet non-competitive content. One example is news sites. When you see an engaging webpage that you think fits your philosophy, tweet about it. If your followers think likewise, you have made yet another connection with them.
8. Launch a ProductSince launching a product is a time-sensitive activity, a very "now" medium is required. On that count, nothing fits the bill the way Twitter does.
9. Attract First Time CustomersIn an era where ecommerce is driven by deals and discounts, why not use the Twitter platform to announce your latest deal. If readers find it worthwhile, some of them will retweet it. And if the deal is really sweet, the web of retweets that it could generate will get you in an out-of-stock position at lightning speed.
10. Create a HashtagYou could create a hashtag, or a few hashtags, that are clearly associated with your ecommerce website. This will help strengthen the association between your message and your brand, especially when your followers reply or retweet.
11. Use Popular HashtagsThere are hashtags that your customers love to use. Get into the groove by publishing messages that use those hashtags, in a context that is relevant to your business.