Marketing for Ecommerce Businesses
Customer Loyalty Programs
Pop Quiz: What is the greatest asset that an ecommerce business possesses. There are many likely candidates for the right answer, but few could be as right as "customer loyalty."
What is the big deal with a loyal customer? Why should you pull all the stops in creating an army of loyal customers for your ecommerce website?
The First Rule of Ecommerce
Beware the failures of ecommerce. It is interesting that so many ecommerce businesses actually seem to be trying their best to repel customers. And that too in a hyper-competitive industry such as ecommerce!
Ecommerce Business Model
Go ahead and provide customers with discounts. But do not use that as your only marketing strategy. Likewise, get conservative on how much you are willing to spend to acquire a new customer.
Branding in an Ecommerce Era
Online branding has some characteristics similar to offline branding. But it is an entire discipline onto itself.
Online Shopping Cart
Most shopping carts are like most other shopping carts. This does not mean that you can choose blindly. Make sure that your shopping carts follow the basic principles of facilitating transactions.
Customer Rewards Program
What customer action would you like to encourage on your ecommerce website? What is the reward you are willing to provide someone who performs that action? Learn the basics of a customer rewards program.
Communication Strategy for Ecommerce
You need to have strong, effective, coherent, unambiguous communication with your customers. Period.
Reputation Management for Ecommerce Businesses
If you don't have a positive reputation, you have nothing. Make sure that you allocate adequate resources to manage your online reputation.
While branding is critical for long term ecommerce success, you need to adapt your plan to your stage in the ecommerce lifecycle.
Effective Email Marketing
Email marketing is the most evolved form of electronic direct marketing. This is a beginner's article on email marketing for ecommerce.
Customer Acquisition Strategy
Acquiring customers is not easy. But it is the first and most important step to ecommerce success.
It is bad enough that several ecommerce businesses rely heavily on pay per click advertising. But when they do not do their best to optimize those ad campaigns, it is a recipe for disaster.
Sales & Marketing
Learn techniques to increase online sales and leverage social media to market your site.
Find out what marketing strategies will work best for your ecommerce store. Would it be affiliates or PPC? SEO or referral?
Ecommerce Marketing Plan
If you would like to scale up your ecommerce business, you should be able to scale up your marketing. And that requires creating an effective marketing plan.
Acquiring new customers is very expensive. Mining existing customers for repeat sales is the way to go for a successful ecommerce business.
Behavioral targeting is as old as the Internet. But recent advances make it one of the most potent marketing strategies.