If ecommerce websites are optimized for search engines, they can receive a lot of qualified traffic without paying a penny. That is why SEO for ecommerce
becomes crucial. Here are some of the top issues related to ecommerce SEO
1. On-Page SEO
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Anything that you can do to a specific page on your website to improve its search rankings is called on-page SEO. The most important on-page factor for effective SEO is the textual content of the webpage. An adequate quantity of original content on the page will boost your likelihood of high search engine rankings.
2. Off-Page SEO
Optimizing for search rankings without making changes to your website is called off-page SEO. The most important off-page factor for effective SEO is getting other websites to link to your website. But all links to your website are not worth the same. Search engines such as Google, will typically be influenced by links based on the:
- Quantity, i.e., the number of links linking to you.
- Quality, i.e., the quality of sites that are linking to you.
- Theme, i.e., the topic of the pages and the websites linking to you.
Well-written relevant content that contains words and expressions that are related to the search term that you would like to rank for, should help you rank better.
4. Global SEOIt is one thing to rank well in the search engines of a specific country. It is entirely another to rank well globally. This may not be true for general content sites with content that is deemed global. But try to search for shopping related keyphrases on google.co.uk and then on google.com.au and you will notice the substantial difference in results.
We are well over a decade away from the late-90s when any old spammy link would count towards helping you rank better. Today, search engines such as Google, Yahoo, and Bing have become much more intelligent. They can differentiate between spammy profile links and organic links from authority sites. Your link building campaign for your authority site should revolve around creation of such important and interesting offerings that people want to link to it. (Note: If you are new to link building, make sure to read a beginner's article: What Is Link Building?
6. Internal SearchMany would not even regard your ecommerce website's internal search engine as a subject within the purview of SEO. But I rate it as an important search engine for ecommerce. Since most ecommerce websites carry a large number of products, it is important to provide visitors with an easy method to rapidly narrow down their search.
7. SEO Keyword
Whether you like it or not, people search using keywords. As a result, the building block of all search engine optimization is the keyword. If each page on your website is optimized for a judiciously chosen keyword
, you have made a great beginning to your SEO effort. Having said that, make sure that you stay away from outdated SEO techniques involving keyword density
8. SEO Services CompanyIn an era of specialization, there is certainly merit in hiring an ecommerce SEO services company. However, this is an area where many snake-oil salespeople dwell. So, make sure that you are not impressed by anything short of a frank discussion of the methods that will be used for SEO. To ensure that their results have been satisfactory, make sure to talk to some of their long-standing clients.
9. Guaranteed SEO ServicesOne easy way to spot snake-oil salespeople dressed as search engine optimizers is that they guarantee your placements in search engine results. I have offered SEO services to ecommerce merchants as well as others; often for six-digit project billing. But, even in those cases, I have not guaranteed results. Guaranteeing of a ranking outcome is always dishonest.
10. Shopping Cart SEO
Ecommerce merchants often forget to use SEO friendly shopping carts. That is because SEO is considered relevant only for product description pages. This view of ecommerce SEO is limited. You should optimize whatever you can optimize, and that certainly includes the shopping cart
To enhance the usability of ecommerce websites, designers often place the same webpage on different URLs. There might be valid reasons to do so, but search engines regard this as duplicate content. Luckily, you can declare the original page, or the canonical URL, and prevent any duplicate content penalty.