From the article: 7 Ways to Increase Your Shopping Cart Conversion Rate
How do you encourage visitors to purchase goods on your website? Are there some popular conversion strategies that do not seem to work for you? What Converts for You?
Follow-Up Emails Work
- Sending follow-up emails to visitors who abandon the shopping cart seems to work.
- —Guest Harold O'Gramme
Fewer Choices
- While many people think that ecommerce is all about choices, I feel that too many choices paralyze the customer. Instead, one should present a few laser-targeted choices and encourage rapid conversion.
- —Guest McCormack
Good customer service is the secret
- There are conversion strategies and then there are conversion strategies. But no strategy meets the power of providing good customer service. Try it. When the word spreads, all shopping carts will start converting.
- —Guest Forever Optimistic
